The Helping Hand for Women in the Sports Industry

When the subject of gender equality in sports emerges for discussion there is often confusion amongst the millennials in the crowd. For today’s generation, the idea of women not being involved in playing sports seems as foreign as disco, an awkward relic of a distant, unfamiliar, time. Even when Title IX was written into law […]

Six Lesser Known Secrets To Sports Career Success

This article is a guest contribution from radio and TV sportscaster Mel Proctor, who has worked in the sports industry for over 40 years at networks including CBS, NBC, TNT and Fox.  If you’re reading this blog or are a regular Work in Sports reader, you probably want to move up in your current role or […]

How to Leverage Footballs Fastest Growing Market

It’s been an up and down year for the NFL. Actually let me re-phrase, it’s been down. Ratings are down. League decision making is down (in the gutter). Youth participation is down. Not a lot of high notes for the Kings of Sport in 2016. But there is one sliver of growth the league can hold […]

Unique Strategies For Using Social Media in Sports Marketing

Social media has paved the way for businesses, media outlets, and a host of other organizations to have direct conversations with their customers, allowing for a truly unparalleled level of audience engagement. Sports franchises and clubs have also found ways to leverage this incredible new marketing tool, working to realize the dream of any sports […]

Are Millennials Losing Interest in the NFL?

This article and infographic is a guest contribution of writer Tami Cruz The NFL was once a giant in the eyes of most Americans, but that is slowly changing. A new generation is set to take over the United States – Millennials – and they are not nearly as interested in American football as their […]

Sustainability in Sports Means More Than You Think

There are certain terms in the English language that find themselves suddenly slammed into everyday lexicon, destined to take hold for a moment in time, then eventually peter out and lose impact. Words like narrative, optics and metrics somehow end up on heavy conversational rotation. These once juicy constructs become so overused they are now […]

Sports Analytics Have Changed the Game For Good

Baseball has always been a sport guided by instincts and crotchety old men observing and opining from the bleachers…until it wasn’t. Hockey, a free-flowing sport with seemingly endless movement, has always been known for brilliant bursts of speed and talent, until another, more meaningful data point emerged convincing teams to reroute their game philosophy. The list goes […]

Seven Tips to Prepare for the January Sports Job Push

Right after ‘the most wonderful time of the year’ has concluded, we head directly into my favorite season of the year – job search season. Many job seekers take the months of November and December off, enjoying their eggnog induced malaise and basking in the spirit of holiday shopping. For others, the New Year provides […]

Everyone is Taking Shots at the LA Rams (and it’s awesome)

It’s been an awful year for the LA Rams football franchise. Their now former coach is about as mediocre as they come, their star in the making running back has been a shell of himself, the shiny new franchise quarterback was inactive and now just ineffective, even their vaunted defense led by Aaron Donald has […]

Enter the Sports Business Laboratory – Your Sports Career Will Thank You

Picture a laboratory and the first thing that comes to mind is a sealed off room with fluorescent lights, expensive equipment and lab coats – lots and lots of lab coats. But in its most general and abstract sense a laboratory can be thought of as a location based incubator, where everything you need to […]

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