How to Use Sports Twitter Chats To Increase Your Network and Knowledge

This article is a guest post from Rich Campbell, Sports Marketing Professor at Sonoma State University follow him on Twitter:@SprtsMktgProf

twitter chats sports twitter chatsIn Part 1 of this post,  I offered some suggestions on how to go from “following” someone on Twitter to being noticed and ultimately developing a relationship with that person via Twitter.  This post will focus on another resource that can be used to develop your network: Twitter Chats.

Briefly, Twitter Chats are regular gatherings (typically weekly) where people “chat” about topic-specific themes in an area of common interest.  The chatting is categorized by the shared use of a designated hashtag (fictional example: #ChattingSports) that allows the conversation to be followed easily.

First, a look at the considerable advantages of participating in chats.

How to Use Sports Twitter Chats to Increase Your Network and Knowledge #sportsbiz Click To Tweet

1: It is a tremendous opportunity to discover new people that you’d like to follow on Twitter.

The advice in the first part of this column was predicated on the fact that you already had people you wanted to follow.  If you don’t know where to start, jumping into the chats will expose you to new people interested in the field of sports business.

twitter chats larry fitzgerald sports twitter chat

You never know who might pop into a sports twitter chat

2: You can attract followers that may not otherwise find you!

The more you participate in twitter chats – and make meaningful contributions – the more others will notice. The result will be a real spike in the number of followers you draw to your account.

3: You can listen to leaders/celebrities in the field discuss current topics in real time.

Often the chat will include industry leaders. Sometimes, athletes may even join in, as the NFL’s Larry Fitzgerald did after his Twitter handle was mentioned in this October chat.

Sports Twitter Chat Suggestions

Here is a list of Sports Business Twitter Chats that I can recommend based on having participated in them:

  • #SBchat happens on Sunday nights (9:30 Eastern/6:30 Pacific).  Experienced sports business executives @cannonjw and @LouImbriano moderate this forum that discusses a broad range of Sports Business topics.
  • #SportJC meets first and third Mondays ( 8:00 Eastern/5:00 Pacific) This chat focuses specifically on getting a job in sports and exploring career related topics.
  • #Social4tixsales occurs each Tuesday ( 8:00 Eastern/5:00 Pacific) A great place to hear the latest on ticket sales tactics and careers in the sports industry.
  • #Smsportschat gathers each Thursdays (9:00 Eastern/6:00 Pacific) to discuss the intersection of sports and social media.  A great place to find out about the latest applications of tech in sports.

But Wait, There’s More!

I’m certainly not the first person to suggest joining chats as an effective tactic for fully realizing Twitter’s potential!  Other great options for sports business chats can be found in this article from Kristi Dosh (@sportsbizmiss).  And new chats are springing up, one example is #SportChat360 which debuted on January 21.

A nice opportunity to get in on the ground floor of a new chat!

Finally, consider looking at chats beyond sports.  There are many chats focused on business, technology, sales and social media, etc.  Identify a topic you are interested in and search it with a hashtag and you are likely to find a chat.  One I’d recommend is #GetRealChat, which is facilitated by @pammktgnut.

It is a friendly environment to give a general business chat a try.

Final Thought

Regardless of which chat(s) you sample, give each one a few tries before moving on.  Sometimes it takes a few sessions to figure out the culture/style/format of the group.  On the other hand, don’t feel like you have to stick with a chat – keep sampling until you identify a few that become “appointment chatting” for you!

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About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

And if you want to know where our privacy policy is before you submit your comments below, it's right here.

Comments

  1. Excellent tips! I will implement today. Thank you so much!
    -Melanie Alston

  2. Matt Erickson says:

    Great tips and advice! I have been looking for ways to expand my network in sports and this will help extensively!

  3. Tim Lillis says:

    I love the idea of using twitter (my on-again, off-again secret social obsession) as a tool to further my career! What a great idea by all these sports professionals and leaders

  4. Great advice I will start using these tips immediately. I am involved with marketing and promotions for a podcast. If you have a second check us out http://www.sportstac.com. We welcome all feedback. Thanks again for the article.

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