As a former sports producer at a national sports network and news director at a regional sports network, I am qualified to say MLB All-star week is the worst sports week of the year.
I’m used to hitting refresh on ESPN.com about ten times a day, always finding something new to engage with whether it’s a box score, an injury, or something stupid said on Twitter. But the all-star break…ugh. Nothing is happening except ESPN’s manufactured ESPY’s event (all credit to Robin Roberts, she and the Hoyt’s made it worthwhile) and the ridiculously uninteresting Home Run derby.
I’ll give credit to many of my journalistic brethren, for they have not taken the week off, churning out another great week of content which we have boiled down into a perfectly divine top ten of the week…
Fox Sports 1’s Strategy vs. ESPN: ‘Jockularity’ – Karl Tao Greenfeld of Bloomberg Businessweek dissects the manner which Fox Sports 1 will go after ESPN for dominance in sports broadcasting – ‘jockularity’.
Mike Tirico: Ben Hogan of golf announcers with his majors schedule – Ed Sherman of the Sherman Report explains why Mike Tirico might have the best gig going in sports. Then again, he’s earned it.
Fifty Ways to Serve Your Readers – If you’re like me and are moved by the role sports journalism plays in the American culture, this is your ‘must read’ of the week. Carl Session Stepp has been a noted journalist for over 50 years and he’s sharing 50 pieces of advice he’s learned along his journey. It’s fantastic and a great reminder of the foundational concepts of story-telling.
Halftime: The 50 Most-Viewed Sporting Events of 2013 (So Far) – Who doesn’t love a good sports list? Sports Media Watch complied… well, the title kind of tells you what they compiled. The only question left is…did anyone other than the NFL place in the top ten?
Notre Dame Athletic Director Jack Swarbrick’s Five Keys to Success in the Digital Age – The pressure is on for rightsholders of all sizes of all sizes to develop digital media strategies or get left behind. Notre Dame was one of those athletic programs about to be left behind, until vice president and director of athletics Jack Swarbrick spearheaded development of a state-of-the-art on-campus broadcast facility called Fighting Irish Digital Media (FIDM). In this video Swarbick shares his five keys for success in the digital age and they are quite good.
How to use the two quietest days in sports – Longtime sports marketer and PR man Joe Favorito has a few ideas for how smaller sports leagues can leverage the dearth of activity around MLB All-Star game to their advantage.
From the New York Times to YES Network: An Interview with New York Yankees Broadcaster Jack Curry: As newspapers continue their slow walk own the plank, many of the nation’s best sports writers are finding new homes in digital media, and a select few are transitioning directly to Television with ease. One who has found a comfortable new seat at the broadcast table is the YES network’s Jack Curry, Joshua Meredith of sporttechie.com interviews the former New York Times reporter.
Want to Work in Digital Sports Production? Here’s the Way – It would be silly of me not to promote some of my own writing, right? I interviewed Chris Taylor this week, director of the new digital sports production program at Ball State University. I’ll sum it up this way, if I was 17, deciding on school and knew I wanted a career in sports broadcasting…I’d go to Ball State.
Yahoo! Becomes Exclusive Online Sports Content Partner of the 49ers – Just like stadium naming rights became a huge source of revenue for professional teams, the next wave could be digital sponsorships like this one. Read up now, this is going to become commonplace in the future.
Who Scores a Game by Hand Anymore? – The NY Times finishes off this week’s top ten with a nostalgic piece lamenting the fact no one really keeps score anymore at baseball games. I, like so many others, remember my Dad teaching me how to score a game while at Fenway Park in my youth. I hope someday to do the same with my sons. The piece struck a chord with me…