To stay on top of the sports job market we are constantly talking with hiring managers, professors, career centers and more to ensure we are ahead of the ever-changing landscape. After speaking with many influential sports hiring managers, our Director of Content, Brian Clapp, put together this short video to explain an emerging trend in sports jobs.
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Video Transcript for: “A Developing Trend in Sports Jobs”
Brian Clapp, Director of Content WorkInSports.com: One of the most important things we do at WorkinSports.com is staying on top of the latest trends emerging in the sports jobs marketplace. We do that by talking to hiring mangers, talking to different career centers at various universities, talking to professors and finding out what skills their students are being exposed to during internships and really understanding how those skills translate into sports jobs skills.A Developing Trend in Sports Jobs #sportsbiz #sportsjobs Click To Tweet
One of the trends we all agree upon is that sports jobs involving content curation are growing rapidly.
Let’s take a look at it from a professional sports team perspective – sports teams would always have to get their message out by talking to the media. Then the message would be translated, whether that’s in newspapers, or magazines or sports networks or local TV stations, the message goes out and then the reporters in the media translate it into their own words.
Now teams are asking:
- Why don’t we control the message?
- Why don’t we create our own blogs?
- Why don’t we host our own podcast?
- Why don’t we create our own magazine?
So now the content is being developed and created outside of the traditional media, from the team side. But it isn’t just professional teams – sports merchandisers like Nike, Adidas, Reebok – they are all creating their own blogs and various sources of content. Sports marketing companies are creating their own content, all sports businesses are finding they need content to stand out.
So what does it mean for you?
The sports jobs and opportunities are out there for people with a creative knack for finding and developing stories. If you really start working on your writing skills, social media skills and understanding all the emerging technologies to deliver a message – whether that be podcasting, snapchat or some other medium – you have a really good chance at finding a job in sports content curation, which is a really a growing field you want to be a part of.