We’re starting a new video series where we take a deep dive into entry level sports jobs that we believe have a high ceiling and could really put you on the sports career path of your dreams.
This week we’re discussing social media sports jobs, how they relate to the sports world, the skills needed to succeed and the different directions this career can take you. Take a listen and please share with your social network!
Video Transcript for “An Entry Level Sports Job That Could be Your Perfect Match”
Brian Clapp, Director of Content WorkinSports.com: One of the most important parts of my job is staying up on the trends in the sports employment industry. I, in particular like to focus on entry level sports jobs because they are so rapidly changing.
If you think about it, five years ago jobs in analytics and content creation and social media, didn’t even really exist and yet now they actually comprise a pretty big percentage of our sports job board. It’s fascinating for me to see how the requirements of jobs and what employers need is continually changing.
So let’s do a deep dive into social media coordinator type jobs and why they have started to grow to such a great level.
Social media, the perceptions is that it’s just the ability to communicate outward and engage with fans – but it is so much more than that, and it really depends on who you are working for.
If you are working for a pro team, you are not going to be out there breaking news, talking about contracts or signings, guys like Adam Schefter will always beat you to the punch. And the reason is, because as a team you can’t report on anything until a contract is signed, sealed and delivered, but the other media outlets can – so they will always beat you to the punch.
So your job in social media when you work for a team, may be exploring all the things that happen behind-the-scenes with your pro team that nobody else does have access too. It may also be sales related where you are working on ticket sales promotions, or publicity related, for an foundation event that might be coming up.
You need a wide range of skills to know what is important content that will attract people, what sales initiatives are on going and how to promote them, and how to publicize an event or engage in event promotion.
Social media has a wide range of skills that go into it and that you need to ave to get hired.
Now lets take it form the sports media side – USA Today used to get 80-90% of their revenue from their print newspaper -now it’s 50% of their revenue. In another 5 years, they are predicting to derive just 10% of their revenue from their actual print advertising in their newspapers.
So what have they done?
In the last year they launched the website “For the Win” and I was talking with some of their editors – they get 14 million unique visitors per month on that site. Now, most of their revenue is coming from digital advertising, not print advertising.
What is really amazing to me, I asked how do you get all of your traffic? 80% of the traffic to that site is from social media.
Social media jobs are now being seen as a revenue generating position. Social media as a career has a high ceiling because it can progress into marketing, sales, and/or publicity jobs, but the reason it is growing and so important is because in today’s world, social media can and does contribute to the bottom line.
So check out all of our social media sports jobs, see if you have the skills necessary to succeed and start applying today.