Golf Marketing Specialist (Park/Recreation Specialist III)
Fairfax County Park Authority
Job # 15-00935 $53,124 - $88,540
The Fairfax County Park Authority's Golf Enterprises Division, the largest provider of public golf in northern Virginia and former host of the U.S. Amateur Public Links Championship, seeks a Golf Marketing Specialist (GMS) to establish and execute a dynamic marketing program for its seven golf courses. Reporting to the Golf Enterprises Division Manager, and in close collaboration with the agency marketing manager, management staff at all seven golf properties, agency marketing, public relations and business office staff, the GMS takes a leadership role in ensuring all golf marketing, sales and revenue programs are well-planned, executed and evaluated.
•Collaborates with the marketing team (including Golf Enterprises Division Manager, golf management team, Marketing Services, Public Information and Business Office staff) to develop, execute and evaluate the effectiveness of an annual marketing plan to drive course utilization and golfer retention.
•Develops and maintains an annual calendar of marketing initiatives.
•In conjunction with support staff (in Marketing Services and Public Information), develops and executes marketing campaigns across a variety of marketing channels including email, social media, online advertising, website and print.
•Conducts outreach events...