Are you a strategic and progressive thinker that has a strong grasp of current digital marketing best practices that embraces the technology required to bring these campaigns to life? If so, you may be interested in the Manager, Membership Digital Marketing position with the USGA.
This role is primarily responsible for Member digital marketing campaigns. The individual develops and implements digital marketing campaigns and is integral in contributing to the Member digital strategy. This role works closely with the technology team ensuring successful implementations and an overall positive user experience.
What You Can Expect:
The Digital Marketing Manager is responsible for developing and overseeing the creation and implementation of the digital marketing strategy for the Membership Department. This includes, and is not limited to:
• Develop strategies to increase Member digital transactions.
• Develop, manage and successfully execute 50+ email campaigns annually to acquire new and retain existing Members and Member clubs. This includes: develop plan, manage the build/setup, testing (including A/B testing) and implementation.
• Assist with digital marketing campaigns to raise product awareness and work closely with Membership marketing managers to ensure campaigns are integrated.
• Manage annual budget, strategy, and implementation for paid digital campaigns, utilizing a range of techniques including...