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Social Media Director

Location:Atlanta, GA
Posted:2/17/2015




Job Description:

MELT is seeking a strategic thinker with a passion for sports and entertainment with comprehensive experience leading digital-social marketing campaigns and consumer promotions. The Social Media Director will bring in-depth knowledge and understanding of social media platforms, analytics, key influencer seeding, and content management.
This position will work cross-functionally to drive digital/social plans with all MELT teams for some of the largest organizations and sporting events in the country.

Responsibilities include:

Lead the creation of social media strategies, execute and monitor results
Work across MELT teams to ensure brand consistency for clients and meet project objectives
Develop related project deliverables, contracts, budgets, status reports, project timelines and staffing plans
Direct and inspire content planning, management, creation and tracking
Create social programming against experiential marketing programs and events, as well as lead generation and research tools
Manage and execute digi-social consumer sweepstakes including building out
promotional messaging, prizing strategies and related marketing materials in
conjunction with prizing and fulfillment agencies
Brief Creative Team on design and concepts for all interactive programs and manage client feedback and approval process
Manage and cultivate vendor network
Implement content management strateg...
Send email to info@meltatl.com




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