Guest Writer FAQ

We’re excited that you’re interested in the WorkinSports.com guest writer program, but it takes more than just throwing 1,000 words on a  page to get published. Your best chance at having your work published is to read and follow the advice provided in the FAQ’s below:

Why in the world would I want to write for you instead of just posting on my own blog?

Good question! The simple answer is reach & exposure, you’ll reach a new audience of people interested in the same things you are and be able to expose your talents and blog writing skill to them.

Since you will be able to have two links to your blog and link to two of your social media profiles in your bio, you should also gain valuable traffic and SEO power.

Don’t just take our word for it, read these guys who say guest blogging is cool and beneficial:

What do writers get?

Guest contributors are not paid. You will be allowed two links to your own site and two links to your social media profiles in your bio. We publicize your posts when it’s finalized which helps you and us.

The best posts will make it into our weekly newsletter which reaches a very large subscriber base.

What should my bio say?

We believe a bio says a lot about the personality of the writer, so in 2-3 short sentences make it memorable. Include two links to your social media profiles so people can find and follow you after appreciating your writing. 

What type of content has the best chance at being published?

On our guidelines page we present some themes worth exploring, but truth is if you have any experience in the sports industry you should have a wealth of creative and interesting ideas. Our core audience is 18-34, often entry level, so content with insight usually excites us. Sometimes the experiences you take for granted are exactly the thing a recent graduate wants to know about.

Put yourself in the shoes of our audience who wants to work in sports, what do you think they’d want to know?

Be helpful. Give advice. Have an opinion.

What’s the style and voice for WorkinSports.com?

  • The sports industry is filled with creative types, so write engaging, clever and insightful content.
  • Write conversationally (unless you are really boring when in conversations)
  • Keep first-person references to a minimum.
  • Todays audience skims articles quickly, write in short paragraphs, use bullets and sub-headings. These techniques work in digital writing.
  • This is not a a novel where you can slowly build to a big finish, you need  to hook the reader early and then deliver with something they haven’t heard before.

Should I pitch you with my idea before writing the post?

Yes. You’ll pitch your idea via email to Director of Content Marketing, Brian Clapp. In your pitch include the basic concept, a potential headline, why you are qualified to write it and any writing examples you have published prior.

Brian will review your pitch and then schedule a time to discuss over the phone. Just because we heard your pitch, made suggestions and gave you a preliminary deadline does not mean we will publish your post. The final decision won’t be made until we see the final product.

How long should my posts be?

800-1,200 words. (But really 800-1,000)

Should I include links within the piece?

Yes, you are expected to include links to reference resource material you used or just to enhance the readers knowledge of a certain subject. You are able to link twice to your blog, but if you crowbar it in there and it isn’t relevant we will remove it. All links need to flow with the story.

Should I write a headline?

That’d be great! We reserve the right to tweak it for SEO, style or just to make it more attention-grabbing. But if you want to suggest one, that makes our job easier.

Will you edit my post?

Honestly, I hope we don’t have to edit much so it really depends on you. We will make suggestions, but we want this to be in your voice. We don’t have the time to re-write, so we just won’t run it if it isn’t good enough.

What about photos?

We like photos. If you want to suggest some (2-3 max) great, if not we’ll include some.

Anything I should do after I submit my post?

Promote the heck out of it, tell your friends, share it on social media and be active responding to comments. One rule of responding to comments, don’t get defensive, just like in sales the reader is always right.

Figure out the best way to respond without sounding like you are on the cusp of saying “I’m rubber you’re glue”

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