How to Stand out for a Sports Marketing Career


Careers in sports marketing are some of the most sought after opportunities on, so how can you make yourself stand out from the competition? One way is to understand what employers really want, our Director of Content Brian Clapp has some insider knowledge that can really assist you!

sports marketing careers

Video Transcript for “How to Stand out for a Sports Marketing Career”

Brian Clapp, Director of Content: It’s fair to say that sports marketing and sports sales comprise a really high percentage of the jobs available on I read this quote recently from a marketing executive and I think it applied really well to the sports industry. If I remembered who the marketing executive was, I’d give them credit, tell you how smart they are – but I don’t. So I’m just going to steal the quote and pretend that it’s mine – well, not really.

sports marketing careers

Sports marketing careers require more than just ideas, they require execution

The quote goes like this – “Marketing is 10% ideas and 90% execution”.

I think this is genius because I’ve worked at companies where we have had these great off-site meetings where we sit around and brainstorm and come up with this incredible outline of ideas. So many people are creative, but there is a dearth of people who are executors.

We’ve made these boards, and filled them up with ideas – but so many of these great ideas end up falling flat or never happening, never getting legs.

So what does this mean for you?

What it means is you need to focus on how you are an executor. I think this is a great technique to bring to the table in an interview. If you want to work in sports marketing you may be asked to explain your great ideas during an interview – but what the hiring manager really wants to hear is how you made them happen. How you took them from the idea phase to the execution phase.

If you can show those things on your resume and in the interview process, that will be the thing that makes you stand out for sports marketing careers. I’ve never been at a company that had a dearth of ideas – but we have all had a problem with execution, myself included. So focus on that in your resume and interview process and you may be able to stand out in the sports marketing field.

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

And if you want to know where our privacy policy is before you submit your comments below, it's right here.


  1. I looking job in USA. I’m manager of sport and coach of fencing epee. Now I live in Australia, but this country don’t need professional staff unfortunately…..I’m looking full time job will be nice….

    Thank you


  2. It’s true that coming up with an idea is one thing, but executing it is altogether a different thing. Ideas alone usually won’t get you a job. I’ve always thought it would be cool to work in sports, as it’s something I’ve always been passionate about. Still, there’s a difference between being passionate about watching sports, and making it a career. Many people don’t understand the difference. Thanks for the article!

  3. Michael Russo says

    Hi Brian!

    I’m a Sports Management Major in college entering my junior year, and I can say I’m excited to come across your site! I am beginning to search into the depths of the sports industry and evaluate where I am most interested in pursuing a career. This introduction video has already helped, can’t wait to use the site!

    Thank you