Choosing the Right School for Sports Careers

If you are interested in pursuing a sports career, you are in luck because more and more colleges and universities are teaching sports specific classes and majors suited for the sports industry. But success is not necessarily tied to where you go to school, as Director of Content Brian Clapp explains in this short video.

After watching if you think this advice would be useful for the people in your network, please share through social media! And if you have comments or questions, add them below, we will answer every inquiry – and may even feature it in our weekly sports jobs Q&A column.

Video Transcript for “Choosing the Right School for Sports Careers”

Brian Clapp, Director of Content:

There seems to be this perception in the sports industry that unless you go to one of the powerhouse universities like USC, Indiana, Missouri or Syracuse – you are never going to thrive in sports careers. Well, I am here to tell you that nothing could be further from the truth.

[bctt tweet=”Choosing the Right School for Sports Careers #sportsbiz” username=”workinsports”]

It’s not about where you go to school, it’s about you.

sports careers curt menefee

Curt Menefee (left) host of the NFL on Fox, went to tiny Coe College. Success comes from you, not just the school you go to.

The perfect example is a guy like Curt Menefee, host of the NFL in Fox who has had a pretty incredible sports career. You know where he went to school ….Coe College…look it up, I had to…it’s in Iowa, tiny little school.

It just goes to show it’s more about the experiences you seek out while in school, not just the name of the school on your resume.

Tips for any Sports Careers

The best thing you can do to get your sports career off on the right path, no matter where you go to school:

  • Volunteer at the athletic department
  • Get to know your professors personally and network with them
  • Attend networking events and conferences
  • Do smart sports internships, be selective and make sure you choose the right opportunities

Finally, be smart about the classes you take – make sure you take classes that teach you a specific skill that will set you up for success in various sports careers whether your goals are in marketing, management, media or broadcasting.

These are the ways you will set yourself up for success in various sports careers, not just by the name of your college or university.

Thoughts on starting sports careers? Wondering what experiences you should gain while in school? Add your comments below and you may be featured as part of our weekly Sports Jobs Q&A every Friday right here on the Sports Careers blog.

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

And if you want to know where our privacy policy is before you submit your comments below, it's right here.


  1. Kamren Bernhardt says

    I am currently an engineering student at the Georgia Institute of Technology. I am an undergrad in my third year. But honestly, I do not know that I want to continue this major. I can not think of anything better than to have a job in the sports industry. After considering my academic skills and interests, analytics seems like a good match (as I am fond of math, data analysis in particular). I still do not know if I actually want to make the swap considering it means I will have essentially wasted 3 years of my life. But I figured I need to at least make an informed decision. The one question that is burning me up inside is, how difficult is getting a job in analytics in the sporting industry? I would be willing to change colleges, majors, states, whatever, if I had the sound knowledge that with an advanced degree I could actually get a job working for a team (professional or minor league, I do not care) relatively quickly. In other words, is the demand for this kind of job drastically higher than the supply? Is it the other way around?

  2. I have graduated from University of Phoenix, owe 70,000 in student loans, working with a number of teams but only at part time and seasonal opportunities. I have took the advise from above and still not in my career. I have a number of years experience in Community Relations, Customer Service, and Merchandise. I am in search and have been applying for a while for a full time opportunity. Any contacts I could speak to would be greatly appreciated for begin a full time opportunity.

  3. Hello,

    I have a major concern. I recently had your company review and revise my cover letter, resume and Linkedin. There are some red flags questions I have. With your company revisions it shows me a manager which none of my opportunities I am a major, does Community Relations and Merchandise under Sports Marketer? I have attempted to contact Leslie, and Brian Clapp but haven’t received a response. Also I am still owe 70,000 in student loans, struggling financially, and not in my career. Please have someone contact me please!!!


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