Sports Industry Top Ten of the Week for Sept 19th

When common sense and marketing intuition intersect, you get creative concepts that form a deeper connection with a fan base without concern for the bottom line. Otherwise known as, Dollar Beard Night at Fenway Park. Last September, the Red Sox were finishing out the string with a lame duck manager, a disjointed team and a […]

Sports Industry Top Ten of the Week for September 6th

I love the changes social media has inspired within team public relations departments. This past week the Nashville Predators sent an email out to their season ticket holders and at the end of it signed off with “Go Perds!” Whoops. In the olden days (which were about a year ago) a public relations team would […]