How to Use Sports Twitter Chats To Increase Your Network and Knowledge

This article is a guest post from Rich Campbell, Sports Marketing Professor at Sonoma State University follow him on Twitter:@SprtsMktgProf In Part 1 of this post,  I offered some suggestions on how to go from “following” someone on Twitter to being noticed and ultimately developing a relationship with that person via Twitter.  This post will […]

A Five Step Plan For Networking on Twitter

This article is a guest submission from Rich Campbell, Associate Professor of Marketing at Sonoma State University I recently wrote a two part post at with some suggestions of people to follow on Twitter in the sports industry, branding and social media. There are many such lists all over the internet including this Huffington Post […]

The Art of the Informational Interview

Imagine for a moment that your interests lie in sports marketing. Since day one of your undergraduate career, you have been set on working within that niche of the sports world. Maybe with a team or even a big brand. Gatorade would be nice, right? The problem is, at 19-years-old, you have no earthly idea […]