This article is a guest post from Rich Campbell, Sports Marketing Professor at Sonoma State University follow him on Twitter:@SprtsMktgProf In Part 1 of this post, I offered some suggestions on how to go from “following” someone on Twitter to being noticed and ultimately developing a relationship with that person via Twitter. This post will […]
The Art of the Informational Interview
October 12, 2015 by
Imagine for a moment that your interests lie in sports marketing. Since day one of your undergraduate career, you have been set on working within that niche of the sports world. Maybe with a team or even a big brand. Gatorade would be nice, right? The problem is, at 19-years-old, you have no earthly idea […]