The Skill You Need to Improve for Your Sports Career


Sometimes you need a little tough love to push you through your career, with that in mind I think this may be just what you need:

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Video Transcript for “The Skill You Need to Improve for Your Sports Career”

Brian Clapp, Director of Content I had a mentor earlier in my career who told me I was not a good enough writer to work in the sports industry. Talk about a punch in the gut, that one kind of hurt. What he explained was, if you are not a good writer it means you are just a talker and talkers work in used car lots, not the sports industry.

the skill you need for your sports career

Boom! Shot to the chest. That burns.

Looking back, it’s true, writing was a skill I really needed to work on and I think you do too. Almost everyone I come in contact with in the sports industry needs to constantly work at improving their writing. I’m not sure if most people realize how much writing skills come into play no matter what you do in sports.

  • If you want to be an anchor or reporter you will be constantly writing, they aren’t just winging it
  • If you want to work in sports marketing you’ll be creating email campaigns, brochures, social media posts and more
  • If you want to work in sports public relations, you’ll always be writing press releases and other documents

In every part of your sports career path you’ll create presentations, craft emails, write official documents – you will always be writing.

Working in the sports industry isn’t about being able to hit three pointers or understand a cover 2 defense, it’s about being able to communicate information that is valuable to your audience, whether that is in sports broadcasting, marketing or sales or some other discipline.

So, start working on your writing skills today and it will help differentiate you from the crowd, because most people exercising their writing muscle.

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

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