Video: A Developing Trend in Sports Jobs


To stay on top of the sports job market we are constantly talking with hiring managers, professors, career centers and more to ensure we are ahead of the ever-changing landscape. After speaking with many influential sports hiring managers, our Director of Content, Brian Clapp, put together this short video to explain an emerging trend in sports jobs.

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Video Transcript for: “A Developing Trend in Sports Jobs”

Brian Clapp, Director of Content One of the most important things we do at is staying on top of the latest trends emerging in the sports jobs marketplace. We do that by talking to hiring mangers, talking to different career centers at various universities, talking to professors and finding out what skills their students are being exposed to during internships and really understanding how those skills translate into sports jobs skills.

[bctt tweet=”A Developing Trend in Sports Jobs #sportsbiz #sportsjobs”]

One of the trends we all agree upon is that sports jobs involving content curation are growing rapidly.

Let’s take a look at it from a professional sports team perspective – sports teams would always have to get their message out by talking to the media. Then the message would be translated, whether that’s in newspapers, or magazines or sports networks or local TV stations, the message goes out and then the reporters in the media translate it into their own words.

Now teams are asking:

  • Why don’t we control the message?
  • Why don’t we create our own blogs?
  • Why don’t we host our own podcast?
  • Why don’t we create our own magazine?

    sports jobs vicki michaelis

    Professor Vicki Michaelis from the University of Georgia was one of the first educators to tip us off to the growth of content curation jobs in sports

So now the content is being developed and created outside of the traditional media, from the team side. But it isn’t just professional teams – sports merchandisers like Nike, Adidas, Reebok – they are all creating their own blogs and various sources of content. Sports marketing companies are creating their own content, all sports businesses are finding they need content to stand out.

So what does it mean for you?

The sports jobs and opportunities are out there for people with a creative knack for finding and developing stories. If you really start working on your writing skills, social media skills and understanding all the emerging technologies to deliver a message – whether that be podcasting, snapchat or some other medium – you have a really good chance at finding a job in sports content curation, which is a really a growing field you want to be a part of.

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

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  1. I couldn’t resist commenting. Perfectly written!


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