Video: Finding the Right Kind of Sports Internships

Internships are an incredibly important part of starting a career in sports. You gain work experience, exposure to situations and environments you may never have encountered before, start building a network – the benefits go on and on. But because you may only have the chance to do 3 – 4 internships while in school, you can’t afford to waste an opportunity doing the wrong kind of sports internships. Director of Content Brian Clapp explains a technique that will help ensure you choose the right sports internships while in college – so sit back and take notes. And if you have any questions, just ask below in the comments, he’ll be sure to read and respond. On with the show…


Video Transcript for “Finding the Right Kind of Sports Internships”

Brian Clapp, Director of Content: I talk about sports internships all the time, they are your greatest chance to start gaining work experience, to start building a network, and to begin figuring out who you want to be out there in the workplace.

But it’s not just about doing any sort of sports internships; it’s about doing the right sports internships.

sports internships while in college

Finding the right type of sports internships is vitally important when you are in college

When I was in college I did three internships, two were terrible one was fantastic. Now I look back and say to myself,  ‘man, if I could have known beforehand which internship was going to be good and which was going to be bad I could have made better choices about where I decided to spend my time’.

Well, you can find out where the best sports internships are by using social media – try implementing this technique:

  • Get a free social media monitoring tool like HootSuite or Tweetdeck (I’m partial to HootSuite)
  • Craft a short list of potential  companies you’d want to intern for
  • Set up search parameters that discover who is talking about the internships you are interested in, or who has it listed in their profile
  • Reach out to those people and ask them questions about their internship experience

People will respond to you and you can ask pointed questions like – can you tell me a little about your internship experience? Did you learn new skills? Were you challenged or did you stay in a corner doing menial tasks?   Were you able to network with interesting people? Would you recommend the internship?

Now by doing a little bit of research upfront, you can find out that this sports internship opportunity is exactly what you need. But if you just go applying blindly, for internships that sound good, but you take an internship that turns out to be a waste, you’ve not only wasted an opportunity, you’ve wasted your time.

Start putting a little effort into the discovery process and using social media as a tool – you’ll find it will help you greatly in the long run of your career.

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

And if you want to know where our privacy policy is before you submit your comments below, it's right here.


  1. I’m already graduated with a major in Sports Administration and a minor in Business. I’m past the point of internships, and don’t want to pay to upgrade my “membership” unless I know that you list positions that are ft positions and not internships.

    Please advise if you are a vehicle for posting FT non-internship positions before I upgrade. Thank you!

    • Rhonda – you have come to the right place! We have almost 6,000 full time sports jobs in various functions and experience levels across the country and even some international gigs. We talk about internships since they are a valuable step in the process, and we offer internships (about 600 right now) but our bread and butter is the full-time work you seek! So upgrade away! If I can help in any way don’t hesitate to ask – Brian, Director of Content ( bclapp at workinsports dot com)

  2. Cheers!
    I am 54, never went to college, but granfathered into hospital fitness/therapy and training. Ive been in this field for 20 plus years and would like to blossom into something much bigger. Not sure where to start, but willing to learn and work. Just moved to a new area and would appreciate any input. Thx!

    • Charis – we have all kinds of industry insight on our blog that can really help point you in the right direction. Our core site features almost 6,000 job opportunities in sports and another 600 internships – if it’s out there, it’s on our site! -Brian

  3. I am currently a sports management major,, I having a hard time finding a internship foot the summer any suggestions of how to look other than twitter

  4. Haifeng Zhao says

    I graduated last year, my bachelor degree in Physical Education, and master degree in Business Administration. I have been worked at sports field in University for 6 years. Now, I wish I am able to find a job which relates with sports data analysis, but it is hard for me because I am foreign people in U.S.even if a internship job. Could you guys give me some advice for that? I really really appreciate it.

    • Haifeng – you are in luck, we have a blog post going live tomorrow morning talking about starting a career in sports research/analysis/analytics. I hope it answers some of your questions, but if not, feel free to ask more questions in the comments of that article. We’d be glad to assist you any way we can. – Brian

    • Haifeng Zhao says

      Brian, thanks a lot.


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