Video: The Biggest Mistake Made by Aspiring Sports Broadcasters

Former sports network News Director and current Director of Content, Brian Clapp discusses the biggest mistake made by aspiring sports broadcasters in this short video. He’s seen hundreds of demo reels and he’s also seen the same mistake being made over and over and over again.

If you want to break the mold and stand out to hiring managers for the right reasons, follow the tips that Clapp lays out in this video presentation.

Video Transcript for “The Biggest Mistake Made by Aspiring Sports Broadcasters” Director of Content, Brian Clapp:

In my previous career as a news director I literally watched hundreds and hundreds of demo reels from prospective on air talent, reporters, analysts, anchors – you name it.

It’s an exciting part of the job because you envision finding this one person with great potential that you can help grow into something special on air.

I liken it to being a NFL general manager who signs an undrafted free agent and watches them become a starter – you feel like you had a big hand in them having the chance to become something. It’s a dream scenario for a news director to find some nugget of talent out there that is yet undiscovered.

sports broadcasters mistake

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The problem is, as I sat back in my comfy chair and watched reel after reel after reel I started seeing the same recurring mistake over and over again, especially in young broadcasters looking to get started in sports television.

The mistake made by young sports broadcasters: Focusing too much on developing a signature catchphrase and not enough on skills that really matter.  The truth is news directors are looking for writing skills, your ability to present on camera, your connection with the audience, and an innate ability to weave a story.

That is what news directors want, some super creative catchphrase that comes and goes isn’t going to wow a news director.

If you, as a young aspiring sports broadcaster, focus on the skills that matter like writing skills, presenting, questioning, charisma and storytelling instead of silly catchphrases, you’ll have a much better chance of being hired and thriving.

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

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