Your 2016 Olympic Primer – And A Gift

rio olympics

The Olympics look a little different than they did in 776 B.C.

Since they began in Olympia, Greece, in 776 B.C., the Olympic Games have been a vital, incomparable staple in the world of sports.  

Flash forward a few thousand years and the Olympic flame will make its way to Rio De Janiero, Brazil and burn bright from August 5th-21st, in the first ever Olympics hosted in South America. 

The Olympics continue to be a giant hub for international athletes to demonstrate their skills in front of a global audience and compete for prizes and world recognition in their sport.

The numbers of an event the size of the Olympics are staggering:

  • More that 10,000 athletes will compete
  • Over 200 countries will be represented including first timers Kosovo and South Sudan.
  • There are 41 different events ranging from newcomers like golf and rugby sevens, to staples like swimming, basketball, and volleyball
  • 32 venues have been designated for competition throughout the region
  • Approximately 500,000 people set to visit Rio to partake in the Olympic experience

A Global Experience

As technological developments continue to progress in leaps and bounds, the global audience that is privy to the Olympic Games has increased significantly. The Olympic Games have been broadcast on television since the 1936 Olympic Games held in Berlin, Germany, which were telecast via closed-circuit television to specific viewing halls throughout Berlin. Not exactly the world we are used to. 

In the following years, the Olympic Games were broadcast but only to the immediate area around where the games took place. It wasn’t until the 1956 Games held in Melbourne, Australia that a global broadcast took place. Those games were broadcasted internationally by popular networks such as BBC, CBS, and NBC.

In 2000, more than 3.8 billion people in almost 20 different countries watched the Olympic Games on their home television sets. Just 64 years removed from the first Olympic broadcast of any sort, the Olympics were now being broadcast to more than half the planet. 

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Digital Coverage Has Changed Things

The 2012 London Olympics were the first truly digital Olympics, as third-party companies battled to capture the growing second screen audience. Overall coverage and audience access changed as well, with the lightning speed of social media, customized apps, and innovative online experiences. The global event connected the digital audience like nothing before.

Spectators who want to watch the actual Olympics but can’t make it to South America, can either watch the broadcasting on their home television or stream the event live anywhere on their mobile device, including their iPhone, tablet, or laptop computer. They can participate in interactive digital apps, social conversation and track results on their smartphone. In fact, according to Global Web Index, 85 percent of likely Olympic viewers will be using additional devices as they watch TV.

Your Chance to Participate

Do you want to participate in the online hype regarding the 2016 Summer Olympics in Rio, Brazil? You can purchase a full set of thirty-seven flat Olympic sports icons from in order to share your enthusiasm for the upcoming event with virtual icons that represent various sports in the games, including volleyball, tennis, weightlifting, boxing, and much more.

Plus, just for reading this post, you receive an exclusive 50% discount to get these special sports icons set using the promo code “workinsports50”.

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

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