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Coordinator, Consumer Engagement

NBC Sports Group

Location: Orlando, FL
Job Status: Full Time
Posted/Updated: 3/16/2018

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Job Description:

ResponsibilitiesThe Coordinator, Consumer Engagement will assist the Sr. Manager on developing and executing business-building ideas and integrated 360 marketing campaigns for key Golf Channel franchises including Feherty, World Long Drive, College Golf including NCAA Golf Championships and East Lake Cup, as well as other key company priorities as needed. Responsibilities
  • Understand each franchise property, partners, and key stakeholders in order to drive business results.
  • Monitor and inform team of changes within landscape that present opportunities/risks for franchise properties.
  • Develop creative brief to inform campaign development and multi-platform strategy; ensure delivery is on strategy and on-time.
  • Execute integrated 360 marketing campaigns to support business strategy that include but are not limited to TV promos, digital and mobile assets, in-show integrations, and collaboration with social media team.
  • Assist with measurement and reporting on campaign metrics.
  • Build collaborative relationships cross-functionally - including programming, production, digital, creative, multi-platform strategy, research and sales - as well as external partners.
  • Support Sr. Manager on efforts with NBCU Content Distribution team and MVPD/dMVPD partnerships
  • Assist on special projects as needed
  • Manage merchandise/premium inventory for corporate and affiliate partners
  • Qualifications/RequirementsMinimum Qualifications
  • Typically, incumbent has 0-2+ years of marketing/advertising and/or media experience
  • Basic knowledge and understand of marketing; relevant work experience or internship
  • Strong written and verbal communication skills
  • Proficient in Microsoft Office Suite - Excel, PowerPoint, Word, Outlook
  • Ability to prioritize, multi-task and be flexible in a fast paced environment
  • Strong interpersonal/communications and analytical skills
  • Knowledge of golf and/or sports industry a plus
  • Punctual, regular and consistent attendanceAdditional Job Requirements
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #: )
  • Must be willing to work in Orlando, FL
  • Willingness to travel and work overtime, and on weekends with short notice (if applicable)
  • Must have a valid driver's license (if applicable)
  • Must be "on call" 24 hours a day / 7 days a week (if applicable)
  • Must be fluent in Spanish (speak, read & write) (if applicable)
  • Must be able to provide a reel/portfolio of work examples -- if available, include a web address when you submit your resume (if applicable)


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