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Vice President, Marketing

Colorado Avalanche

Location: Denver, CO
Job Status: Full Time
Posted/Updated: 3/11/2019

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Job Description:

Kroenke Sports & Entertainment is seeking a highly qualified, professional marketing executive to lead the Colorado Avalanche’s marketing department as Vice President, Marketing. This position is responsible for overseeing the Avalanche’s brand positioning, increase fan base size and engagements, as well as developing and implementing marketing platforms and activities for the Colorado Avalanche.

The successful candidate will possess a strategic and comprehensive understanding of five key areas; Branding, Marketing, Collaboration, Leadership and Hockey. This position will report to he Sr. Vice President/Chief Marketing Officer.


-Develop and execute strategy to build a differentiated Colorado Avalanche brand positioning.
-Develop and execute integrated and multi-channel marketing platforms and campaigns that drive revenue and relevancy for the Colorado Avalanche.
-Provide leadership and support to all departments to deliver value and integrate a consistent marketing message through utilizing all club communication including web site, game operations, new and traditional media, ticket holder and sponsor communication, etc.
-Collaborate with all internal and external stakeholders to develop and implement marketing programs.
-Through partnership with KSE Business Intelligence develop fan segmentation & prioritization audiences.
-Ensure ROI and revenue tracking of across all direct marketing channels.
-Support revenue generation activities including partnership marketing and ticket sales & service to enhance sponsor value and increase ticket sales.
-Create, execute and develop youth marketing and youth fan development.
-Support the Avalanche’s dynamic youth hockey programming.
-Provide support to Community Relations for teams’ and players’ community relations activities that impact our local community and enhance brand positioning.
-Work to incorporate NHL league marketing/advertising initiatives and best practices on a local level to maximize attendance.
-Serve as day to day brand manager for the organization, including stewardship of brand guidelines within marketing departments as well as counseling other departments on branding questions.
-Ability to engage in short-term and long-term forecasting and manage impact on the department budget.
-Directly supervises the work of all marketing staff.


Education or Formal Training:

-Bachelor’s degree required; marketing degree highly preferred.
-Minimum of 10 years of marketing experience and at least 5-7 years in a leadership role.

Knowledge, Skill and Ability:

-Advanced knowledge of sports marketing and brand positioning, highly preferred.
-Previous or current hockey & NHL experience preferred.
-Experience aligning staff members with business goals and objectives.
-Ability to oversee the hiring, performance management, succession planning and termination processes.
-Significant experience presenting and communicating to staff, fans, clients, customers etc.
-Team player who looks to maximize performance through high level collaboration throughout the organization.
-Proven ability to lead, contribute and support virtual teams and its members.
-Excellent communication skills, both written and verbal.
-Proficient in general computer software to include Word, Excel, and Internet navigation.
-Ability to provide leadership, focus, and organization for the department.
-Ability to work flexible hours including regular office hours, nights, weekends and holidays.

Material and Equipment Used:

General office equipment including copier, fax, phone, computer/keyboard, etc.

Working Environment/Physical Activities:

-Stand up to 1/3 of time.
-Walk, sit, up to 2/3 of time.
-Talk to hear, use hands to finger, handle or feel, reach with hands and arms, 2/3 or more of time.
-Lift up to 10 lbs. up to 1/3 of time.
-Moderate to very loud noise.
-Clear vision at 20”, depth perception and ability to adjust focus.


No phone calls please. Please do not reach out to the Colorado Avalanche directly.

For any additional questions, please email info@prodigysports.net.


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