10,550 Sports Jobs    737 Sports Internships
Work In Sports
NBC Sports
Proud partner of
Make Your Passion Your Career.  Work In Sports.
Region Map

Manager, Golfer Engagement

NBC Sports Group

Location: Orlando, FL
Job Status: Full Time
Posted/Updated: 2/11/2019

Back to Jobs
Job Description:


Mission: Oversee portfolio of golfer subscription engagement programs to help launch and profitably manage a new product, including growth of membership and participation.


We seek a highly-motivated and driven individual to help oversee the development and execution of all efforts aimed at growing our subscription base for a new portfolio product. Efforts should be focused on executing a strong Year One marketing plan as well as applying strategic portfolio management to ensure all participating businesses are positioned to contribute to overall growth in members and revenue.


  • Under the direction of the Senior Director of CE Marketing, oversee the execution of an overall golfer engagement plan. Additionally, assist leader with strategic planning for the business.

  • Contribute to the strategy and development of an overarching portfolio marketing plan aimed at identifying best cross-sell prospects as well as fostering interactions among portfolio products to drive membership.

  • Partner with Belfast team to develop an international launch plan for this new product- leveraging learnings from U.S. to drive expansion into Ireland and the UK

  • Manage the promotional calendar for all engagement, loyalty and referral programs

  • Partner with business intelligence and CRM teams to design optimal contact and offer strategies for all engagement programs.

  • Implement and track the national and local marketing tests aimed at driving incremental spend and increased loyalty through all engagement programs and channels

  • Collaborate closely with the engagement and loyalty specialists on the development and execution of social media and content strategies, providing direction and guidance as necessary

  • Collaborate closely with other department and business leaders as necessary to provide guidance on engagement programs

  • Qualifications/Requirements

  • Demonstrate passion and strong knowledge of the golf and/or travel industry
  • 3 - 5 years post-college experience in marketing, customer engagement, customer loyalty as well as social media
  • Strong command of CRM marketing as well as social and digital marketing skills
  • Demonstrate strategic acumen as well as strong execution skills.
  • Relationship builder - able to work across departments
  • Proven analytical experience, as well as a strong working knowledge of analytics platforms (Google Analytics, Omniture, Salesforce.com, Tableau, etc.)
  • Solid communication skills, both written and verbal
  • Dependable organizational and project management skills
  • BA in Marketing, Communications or other relevant degree
  • Detail oriented
  • Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities with minimal supervision
  • Work well in fast paced, team-oriented environment

    Desired Characteristics

  • Candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must be willing to work in Orlando, FL
  • Must be willing to submit to a background investigation
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older


    No Site Does What We Do

    Instead of searching through massive catch-all job sites, more full of noise than opportunities that suit you, or bookmarking hundreds of employer career pages and visiting them daily - instead of doing all the tedious work yourself, we do it for you.

    Our staff is hard at work finding sports jobs from every sports employer and putting it all in one place, so you don't have to.

    We�re the best at what we do and we'll prove it.

    When you're ready to put your job search into high gear, upgrade your account and get full access to every sports job right now.

    While you're focused on getting the right job, we�ll make sure you don't miss any!

    Your satisfaction is guaranteed.

    From Our Blog

    sports analytics baseball research and development

    Lewie Pollis: The Power of Sports Analytics Work in Sports podcast e158

    Sports Analytics is all the rage in the sports industry – but what does it really look like to be in research and development? Lewie Pollis, Lead Quantitative Analyst, Amateur Scouting for the Philadelphia Phillies gives us an inside look at the world of sports analytics. Today’s sponsors: Temple University Masters in Sports Business Georgetown [...] Read More
    Copyright © 2000-2019 Work In Sports L.L.C. All Rights Reserved. Please read our Terms of Use and Privacy Policy .