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Data Scientist, Marketing Analytics

NBC Sports Group

Location: Orlando, FL
Job Status: Full Time
Posted/Updated: 8/14/2019 2:14:06 AM

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Job Description:


This Data Scientist position is part of the Decision Science team in the GolfNow's Revenue Management department. The data scientist will be responsible for the development of consumer behavior, marketing mix, and promotional response models for various marketing initiatives at GolfNow.

Job Duties

  • Apply advanced statistical analysis and clustering algorithms to understand consumer's behavior across multiple sales' channels.
  • Develop Marketing Mix and Promotional Pricing Models to find the most optimal spends and promotion percentages.

  • Develop Forecasting models to help drive scenario planning and leverage Return on Advertisement Spending.
  • Develop and troubleshoot CRM data that impact the daily operational tasks of the Digital Marketing team.

  • Collaborate with Marketing team to identify opportunities for best promotional offerings and communicate recommendations to senior management
  • Establish, monitor, communicate, and apply before and after analysis using performance KPIs.


Basic Qualifications

  • Master's Degree in Industrial Engineering, Operations Research, Economics, Management Science, Mathematics, Statistics or equivalent is required.
  • Strong critical thinking, problem solving skills and ability to work through complex problems.
  • Experience with statistical and optimization modeling using Python or R.
  • Experience with CRM tools such as Salesforce Marketing Cloud or similar.
  • Experience in writing and executing SQL queries.

    Additional Job Requirements
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #: 50341BR)
  • Must be willing to work in Orlando, FL

    Desired Characteristics

    Desired Qualifications
  • PhD Degree in Industrial Engineering, Operations Research, Economics, Management Science, Mathematics, Statistics or equivalent is required.
  • Familiarity with the golf industry.


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