15,460 Sports Jobs    949 Sports Internships
Work In Sports
NBC Sports
Proud partner of
Update on Coronavirus / COVID-19   
Make Your Passion Your Career.  Work In Sports.
Region Map

Director, Consumer Engagement

NBC Sports Group

Location: Orlando, FL
Job Status: Full-Time
Posted/Updated: 3/23/2020 3:31:03 PM

Back to Jobs
Job Description:

Responsibilities

The Director, Consumer Engagement will play an integral part of GolfNow's Consumer Marketing team leading the consumer engagement efforts for our digital businesses. In this role, you will own and drive the planning, development, testing and optimization of customer engagement programs across key email, mobile, social and CRM channels. You will lead a team responsible for end to end campaign management including developing CRM and lifecycle marketing campaigns and data-driven customer communication strategies. Working closely with Marketing Strategy, Analytics, Technology and Data Science teams, you will deliver automated personalization strategies at scale across multiple touchpoints that will increase active customer engagement, reduce churn, and re-engage lapsed customers.

Job Duties

  • Develop, test and launch strategies to optimize push, email, social, content and in app messaging channels with the goal of creating more engagement.
  • Manage and coach a team of email, social and CRM marketing managers and specialists.
  • Create, manage and optimize strategies that drive key performance indicators across activation, onboarding, engagement, retention and reactivation
  • Identify and implement opportunities for personalization, automation and innovation that increase the efficiency and effectiveness of marketing channels
  • Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.
  • Work with Creative team to develop innovative and high-performing assets across all devices and formats
  • Work with Data Science, Product and Engineering to get the data and tools needed by the team to build targeted


Qualifications/Requirements

Basic Qualifications

  • Bachelors' degree in Marketing or a related field
  • A minimum of 8+ years of relevant business experience with strong focus on email, social and mobile marketing
  • Comprehensive understanding and application of email, mobile and social strategy & methodology.
  • You have experience managing high performing teams.
  • Proficiency in CRM, web analytics and ESP tools and platfoms.
  • Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.
  • You are highly data-driven and understand how to optimize marketing programs to deliver upon overall goals.

    Additional Job Requirements
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must be willing to work in Orlando, FL

    Desired Characteristics

    Desired Qualifications
  • Familiarity with the golf industry
  • Passion for analytics and digital marketing
  • Experience with subscription product and/or media




  •  

    No Site Does What We Do

    Instead of searching through massive catch-all job sites, more full of noise than opportunities that suit you, or bookmarking hundreds of employer career pages and visiting them daily - instead of doing all the tedious work yourself, we do it for you.

    Our staff is hard at work finding sports jobs from every sports employer and putting it all in one place, so you don't have to.

    We�re the best at what we do and we'll prove it.

    When you're ready to put your job search into high gear, upgrade your account and get full access to every sports job right now.

    While you're focused on getting the right job, we�ll make sure you don't miss any!

    Your satisfaction is guaranteed.


    From Our Blog


    Finding Motivation and Focus During This Messed Up Time Work In Sports Podcast


    Hey everyone, before we get into todays special Friday edition of the Work in Sports podcast a couple of notes: 1: We developed this really robust curriculum focused on the strategies and tactics everyone should learn and utilize to get hired in sports. Well over the last month, I made an abridged version, and were [...] Read More

    Copyright © 2000-2020 Work In Sports L.L.C. All Rights Reserved. Please read our Terms of Use and Privacy Policy .