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Director, Consumer Engagement

NBC Sports Group

Location: Orlando, FL
Job Status: Full-Time
Posted/Updated: 3/23/2020 3:31:03 PM

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Job Description:


The Director, Consumer Engagement will play an integral part of GolfNow's Consumer Marketing team leading the consumer engagement efforts for our digital businesses. In this role, you will own and drive the planning, development, testing and optimization of customer engagement programs across key email, mobile, social and CRM channels. You will lead a team responsible for end to end campaign management including developing CRM and lifecycle marketing campaigns and data-driven customer communication strategies. Working closely with Marketing Strategy, Analytics, Technology and Data Science teams, you will deliver automated personalization strategies at scale across multiple touchpoints that will increase active customer engagement, reduce churn, and re-engage lapsed customers.

Job Duties

  • Develop, test and launch strategies to optimize push, email, social, content and in app messaging channels with the goal of creating more engagement.
  • Manage and coach a team of email, social and CRM marketing managers and specialists.
  • Create, manage and optimize strategies that drive key performance indicators across activation, onboarding, engagement, retention and reactivation
  • Identify and implement opportunities for personalization, automation and innovation that increase the efficiency and effectiveness of marketing channels
  • Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.
  • Work with Creative team to develop innovative and high-performing assets across all devices and formats
  • Work with Data Science, Product and Engineering to get the data and tools needed by the team to build targeted


Basic Qualifications

  • Bachelors' degree in Marketing or a related field
  • A minimum of 8+ years of relevant business experience with strong focus on email, social and mobile marketing
  • Comprehensive understanding and application of email, mobile and social strategy & methodology.
  • You have experience managing high performing teams.
  • Proficiency in CRM, web analytics and ESP tools and platfoms.
  • Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.
  • You are highly data-driven and understand how to optimize marketing programs to deliver upon overall goals.

    Additional Job Requirements
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must be willing to work in Orlando, FL

    Desired Characteristics

    Desired Qualifications
  • Familiarity with the golf industry
  • Passion for analytics and digital marketing
  • Experience with subscription product and/or media


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