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Email/Mobile Marketing Manager

NBC Sports Group

Location: Orlando, FL
Job Status: Full-Time
Posted/Updated: 3/30/2020

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Job Description:

Responsibilities

The Email/Mobile MarketingManager will play an integral part of GolfNow's Consumer Marketing team. In this role you will lead and manage campaigns end-to-end, overseeing the creation, management and optimization of large scale, multi-channel email programs to nurture and improve consumer engagement and support key business initiatives. The ideal candidate should have hands-on experience with designing, developing and deploying email, push and on-site campaigns focused on consumer engagement and monetization. Leading a team of email specialists, you will deliver automated email and mobile campaigns at scale.

Job Duties

  • Develop, implement, and optimize multi-channel campaigns across email, push and on-site, with a focus on golfer activation, engagement and reactivation.
  • Leverage marketing automation tools to build and refine behavior-based messaging triggers across the golfer journey.
  • Identify trends and insights in performance data on a day-to-day basis, working with the team to develop new optimization opportunities.
  • Work cross-functionally, partnering with Product/Technology, Data, Marketing and Design teams to execute strategies that activate new customers, drive retention, and long-term customer value.
  • Implement testing methodologies (A/B and multivariate testing) to improve conversion and engagement rates.
  • Own all campaign aspects including creative development, coding, QA, scheduling, monitoring and post analysis.
  • Identify and implement opportunities for personalization, automation, golfer journeys and innovation that increase the efficiency and effectiveness of multi-channel campaigns.


Qualifications/Requirements

Basic Qualifications

  • Minimum 5 years of marketing experience with an emphasis on email marketing and/or CRM.
  • Experience with Email Service Providers or CRM tools (ex: Salesforce Marketing Cloud, IBM, Epsilon or similar)
  • Strong analytical skills with the ability to understand and interpret numerous key performance indicators
  • Moderate HTML coding ability related to email programming and template building. SQL experience preferred.
  • Familiarity with connected content calls, APIs and SDKs.
  • Knowledge of email best practices, deliverability, US and International anti-spam laws and email success metrics.
  • Must have excellent communication skills, strong attention to detail, and strong quantitative and analytical skills.
  • Proficiency in creative development.

    Additional Job Requirements
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must be willing to work in Orlando, FL

    Desired Characteristics

    Desired Qualifications
  • Familiarity with the golf industry
  • Passion for analytics and digital marketing
  • Experience with subscription product and/or media




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