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Director, Arena Marketing

Pro Sports

Location: Sacramento, CA
Job Status: Full Time
Posted/Updated: 02-15-2017

Job Description:

Capsule Position Description: Oversees the development of brand campaigns and venue marketing initiatives to increase and enhance Golden 1 Center’s brand awareness and sentiment among targeted audiences. Lead the development and implementation of revenue generating marketing campaigns for arena programming and non-Sacramento Kings events.

Key Responsibility Areas (KRA’s):

1.Responsible for overseeing the execution of strategic marketing plans and programs aimed at meeting revenue and ticket sales goals and strengthening brand position for Golden 1 Center and non-Kings arena events.
2.Executes sales campaigns for non-basketball arena events.
3.Builds and maximizes relationships with local businesses and media partners to maximize resources and outreach efforts related to arena programming and non-basketball events.
4.Responsible for developing and/or managing the development of media plans for concerts, family shows and non-Kings sporting events.
5.Works with General Manager and Senior Director, Marketing on developing strategic marketing plans and programs, and overseeing the execution of such plans, to drive revenue goals and strengthen brand position. Primary focus on arena programming.
6.Leads project management for all marketing initiatives related to Golden 1 Center and collaborates with team marketing director, creative director, third-party contractors and internal clients and stakeholders.
7.Work in partnership with Ticket Sales to maximize revenue generating opportunities.
8.Collaborate with the Digital team to promote events using social media and evaluate sentiment around Golden 1 Center and specific campaigns.
9.Work in partnership with CRM/Analytics team to gather and segment audience data and develop and execute brand and event specific email campaigns.
10.Able to champion Marketing department’s vision across internal groups and stakeholders.
11.Identify changes in the marketplace pro-actively and adjust marketing plans accordingly to meet objectives while staying within the provided budget.
12.Lead brainstorming, planning, and implementation of marketing plans, ideas, and proposals.
13.Oversees media budgets and invoices for show settlement
14.Responsible for building and maintaining relationships with promoters, partners and entertainment groups.
15.Responsible for coordinating with media, photographers and some artist requests day of and during event days.

Key Competency Areas (KCA’S):

The individual in this position is expected to demonstrate appropriate knowledge, skills and attitudes in the following areas:

•Service Orientation – Committed to providing world-class service to internal and external customers. Dedicated to creating WOW! moments by exceeding the expectations and requirements of internal and external customers. Acts with customers in mind and establishes effective relations with customers and co-workers. Works collaboratively with others to accomplish objectives. Generates solutions that generally benefit all involved parties. Contributes to team synergy by working as a productive member of the team and demonstrating respect, trust and confidence.

•Achieves Excellent Results – Completes tasks at a high level, reflecting quality and attention to detail at every stage – from inception, to planning, to execution. Anticipates problems and opportunities; takes initiative in determining what needs to be done; follows through to completion. Demonstrates the value of innovation through creative problem-solving and innovative thinking. Understands and demonstrates commitment to the principle that WOW! is the Only Standard.

•Planning and Organizing – Appropriately managing resources by identifying when additional resources are necessary; providing others with the resources they need to carry out their job duties; setting priorities and defining action, time, and resources needed to achieve goals.

•Problem Solving – Identifying cause and effect relationships; draws the right conclusion from the information.

•Sales and Marketing Knowledge – Knowledgeable of principles and methods for promoting, and selling products or services. This includes marketing strategy and tactics, sales techniques, and sales processes.

•Business Professionalism – Demonstrates the value of integrity by behaving in accordance with the highest standards of honesty, truthfulness, ethics and fair dealing. Demonstrates the appropriate level of proficiency in the principles and practices of one’s positions and department. Demonstrates the technical and analytical expertise needed to excel in the job. Exhibits strong decision making skills.

•Adaptability and Openness – Adjusts planned work by gathering relevant information and applying critical thinking to address multiple demands and competing priorities in a changing environment. Identifies problems, practices good judgment, and confers with appropriate teammates, if necessary, to resolve them. Open to changes and new innovations and works to ensure the success of such changes and innovations. Eagerness to break new ground and pursue continuous improvement.

Technical Expertise:

•Must be computer proficient with an in-depth knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
•Must have excellent written and verbal communication skills.
•Must have strong knowledge of effective social media strategy and best practices.
•Self-starter with a positive attitude; committed to teamwork.
•Strong customer service orientation.
•Must be a friendly, professional, personable, and outgoing individual.
•Creative, solution based thinker.
•Experience with media planning and buying – TV, Radio, Print, Outdoor and Digital.

Education and/or Experience

•Bachelor's degree (BA/BS) from four-year College or university in Marketing, Communications, Business or related field.

•Minimum 5 years in arena programming, event promotion, or marketing role required

•Experience with marketing or advertising agency preferred but not required

Other Qualifications

Capable of working extended hours such as nights, weekends, overtime, and on-call as needed.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk and sit. The employee is occasionally required to stand. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may be exposed to excessive noise (crowd/music), and/or excessive dust, gas, or fumes (motocross, monster trucks, etc.). The noise level in the work environment is usually moderate. During events, the noise level may be high, requiring the use of hearing protection.

This is not necessarily an exhaustive list of all skills, duties, requirements, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job when circumstances change.


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