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Senior Manager, Global Events (m/f) Herzogenaurach

Sports Equipment

Location: International
Job Status: Full Time
Posted/Updated: 04-21-2017

Job Description:

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.
We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.


Manage and pro-actively drive assigned event projects. Develop solutions to ensure industry leading event experiences that set the standards for the image of the brand.

Key Accountabilities

• In cooperation with the team lead steer, plan and execute strategic projects by using an integrated, holistic and long-term event marketing approach.
• Help close the gap between B2B and B2C events.
• Develop creative ideas, concepts and strategies that fulfil department purpose.
• Direct and motivate event staff (internal and external) to create high level of innovative and inspirational event solutions that meet business objectives and deliver a return of investment.
• Ensure rigorous and competitive pricing from agencies and vendors.
• Plan and manage project budgets within the given targets.
• Independently lead assigned projects while making sure that team lead is updated at all times and execution is fully aligned with brand strategy and visual/verbal identity.
• Ensure that overall project targets are met.
• Fulfil objectives of briefs, taking into consideration the short, medium and long-term company and business objectives.
• Build the brand and the business of the brand.
• Coach and mentor team members on development of leading alignment and Identity compliance
• Staff most suitable persons in direct report position(s) in alignment with team lead.
• Set individual objectives, targets and guidelines for direct reports.

Knowledge, Experienca and Capabilities

• IT skills: Outlook, Word, PowerPoint, Excel: expert. SketchUp: advanced
• Hardware: Macintosh products
• Language:
• English: excellent
• German: excellent
• Strong abilities in organization, time and budget management.
• Detail-oriented with ability to synthesize small details into big pictures.
• Strong eye for creative results within brand guidelines.


• Associate’s degree (FOS, Abitur).
• Minimum 8 years related experience and / or training; or equivalent combination of education and experience.
• Creative and/or event education/experience.
• Proven track record in event management.
• Proven ability to lead project teams and direct external partners to achieve strong results.
• Strong eye for architectural / 3-D space.
• Experiences in installations, exhibitions, interior design or merchandising.
• Marketing/Communication/Design/Event experiences are an advantage.
• Passion for adidas and it΄s mission.
• Passion for sports and fashion.


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