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Sr. Manager, Media Planning & Buying

Sports Management


Location: New York, NY
Job Status: Full Time
Posted/Updated: 03-09-2017

Job Description:

DraftKings is a technology company that creates the most exciting digital sports competitions on the planet. Focused on the rapidly growing Daily Fantasy Sports (DFS) space, DraftKings offers players the opportunity to compete through web and mobile channels in 1-day or 1-week fantasy sports contests for cash prizes and money-canít-buy experiences. Founded in 2012, we are headquartered in Boston, with additional offices in New York City and London. This is a unique opportunity to work at a company experiencing explosive growth while inventing an industry. We bring the most incredible experiences and the industry's biggest contests to our players. We are looking for exceptional talent to play for our team! Apply today and be a part of our success story.

DraftKings is looking for a self-starter with a strong digital background focused in user acquisition across Paid Social and Mobile. This candidate is highly creative and data driven. S/he will provide campaign strategy and manage a team of 3-4 to acquire new users against performance goals.

Responsibilities:

-Responsible for ad buying/planning, strategy, optimization, analysis and execution of Social and Mobile acquisition campaigns
-Directly accountable for scaling and maximizing ROI across mobile and social channels
-Lead a team in effectively executing UA plan and reaching channel goals
-Identify and plan A/B test opportunities to draw insights critical for growth and optimization
-Conceptualize new and innovative ads and partner with the creative and developer team to create promotional materials

Qualifications:

-5+ years of experience in digital media planning/buying across paid channels with a focus in Mobile and Social
-2+ years of experience managing a team
-Experience in ad platforms and MMP: Facebook, Twitter, Nanigans/Kenshoo(or equivalent), Mobile DSPs, TUNE, and Adjust.
-Up-to-date with the latest trends and best practices in paid social and mobile marketing and measurement
-Well organized and high attention to detail, with the ability to work on multiple projects simultaneously often under challenging time constraints
-Excellent writing and creativity skills required
-Data-driven with strong analytical skills
-Highly proficient in Excel
-Bachelorís degree in Marketing, Business, or related field

 

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