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Sr. Director of E-Commerce & Retail

Sports Equipment

Location: Burlington, VT
Job Status: Full Time
Posted/Updated: 04-05-2017

Job Description:

The Sr. Director of Global E-Commerce and Retail will be Burton’s digital leader and collaborate with senior leaders in Marketing, Product and Merchandising, Supply Chain, Operations, and IT globally to assure a cohesive and leading strategy for the holistic Direct to Consumer business. He/she will lead a team that focuses on omni-channel strategy and technology, transactional e-commerce platform roll out globally, new store development, and inventory and merchandising plans that maximize our evolution to an Alternative Mountain Lifestyle brand.

Qualified candidates must have the following:

• Bachelor’s degree in Business, Marketing and/or relevant field and 8+ years’ experience in E-Commerce. Master’s degree preferred.
• Strong business development, leadership and presentation skills.
• Sociological understanding of target demographic consumer behavior.
• Global business understanding and e-commerce implementation experience.
• Deep digital e-commerce experience within either outdoor/action sports, fashion/apparel, retail or consumer-facing services.
• Product assortment planning and merchandising management experience.
• Command of consumer analytics mining tools and the resulting output.
• Hands-on digital marketing strategy and management including branded platform design, social media, display advertising, e-commerce design and execution (through fulfillment).
• Strong technical experience including oversight of web design, construction and e-commerce integration, SEO, user experience, social media deployment, database building.
• Familiarity with native and leading digital and social analytics tools (i.e. Facebook Insights, Google Analytics, Radian6, Topsy, Piquora, Nitrogram).
• Strong experience & understanding of Demandware Preferred.


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