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Director of Ticket Sales

Pro Sports


Location: Phoenix, AZ
Job Status: Full Time
Posted/Updated: 03-28-2017

Job Description:

The Director of Ticket Sales and Service is responsible for the operations, sales, and marketing of tickets. The Director must manage a sales team utilizing the most effective and strategic marketing channels to maximize season, group, and single-game ticket sales, revenue and retention. As a leader of this team, the Director will use Customer Relationship Management (CRM), data collection, and analytics to help maximize results, and will ensure that fans are consistently provided outstanding service from the Ticket Department.

JOB RESPONSIBILITIES:

-Collaborate with Vice President, Sales, and Marketing on strategies and initiatives to maximize season, group and single-game revenue
-Train, coach, motivate, and manage full-time Ticket Executives (and potentially a part-time sales staff) on a daily basis, and be responsible for on-going training and accountability†
-Establish individual and department sales goals, and provide daily/weekly call and sales reports to hold staff accountable for their performance
-Develop commission structure, incentive programs, and retention plan for the sales staff
-Work closely with Operations team and Box Office to manage ticket and premium inventory (e.g., status of seats, holds, comps, presales, on sale dates, Playoffs, etc.), and policies/procedures for all ticket fulfillment
-Create and maintain name generation programs to identify and capture all the names, addresses, email addresses, and phone numbers of our fans
-Utilize all available assets to create, initiate, and execute group programs (e.g., Group Fan Experience, etc.), season ticket prospecting events (e.g., select-a- seat) and Season Ticket Holder events (e.g., Open houses, meet the team, chalk talks and locker room tours)
-Ensure that our sales staff provides outstanding service to all customers and fans who contact our office and visit us on game nights
-Lead staff by example through personal sales calls and efforts, joining on appointments, etc.
-Manage all ticket content on the team website, and all correspondence/communications with Season Ticket Holders and Group Leaders
-Establish local relationships with discount channels (e.g., Groupon, ValPak, Entertainment Book, MarketShare, etc.) to help move single game distressed inventory; also create email, social media and internet offers to move distressed inventory
-Collaborate with our Graphic Designers on the creation of ticketing marketing collateral materials (e.g., ticket brochures, group fliers, couponing, email templates, etc.)
-Be the teamís expert and liaison with the clubís ticketing system to ensure smooth operations and development of technical applications like digital and secondary ticketing, along with an online group manager tool
-Report to Vice President, Sales & Marketing

 

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