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Social Media Specialist

Sports Media


Location: Irving, TX
Job Status: Full Time
Posted/Updated: 05-04-2017

Job Description:

FOX Sports Southwest is searching for a Social Media Specialist to join their team in Irving, TX. The position is responsible for creating and implementing the network's social media and communications efforts to drive fan engagement. This includes managing the social media content calendar and assisting with social integration for broadcast and promotions. Additionally, the incumbent will maintain up-to-date lists of contact details and cultivate working relationships with media partners, digital media and influencers. They will also create and distribute program listings and network information (internal and external), develop and support digital marketing and communications efforts and special projects, as well as compile comprehensive impression reports and analysis of social/digital initiatives. Lastly, they will utilize social media as means to communicate with viewers and provide customer service.

Responsibilities

Create and maintain social media content and marketing calendar - maintain all social media accounts on a daily basis in collaboration with Director of Marketing and Digital Content Manager
Compiles comprehensive recap and media impression reports for all outreach initiatives and PR/social media campaigns
Create and distribute program listings and network information (internal and external)
Contribute to digital marketing calendar and member communications e.g.: e-blasts, programming alerts
Develops and maintains a strong working relationship with media in the digital media landscape

Qualifications

Bachelor's Degree (minimum) and 2-4 years of professional experience working in marketing, social media - keen understanding of the regional sports and media landscape is a plus.
Comprehensive understanding of social media platforms, including Twitter, Facebook, Instagram, Snapchat, YouTube, Pinterest, Google +, Vine, Tumblr, etc.
Comprehensive understanding of relevant mobile apps for Twitter, Facebook, and other social platform management tools for mobile devices
Experience compiling comprehensive impression reports and social media analysis
Strong interpersonal skills required - excellent oral and written communication skills are necessary
Excellent media relations skills with demonstrated ability to create and write promotional copy and press stories
Proficiency in Microsoft Word, Excel, photo editing software, and PowerPoint is required
Excellent organizational and project management skills are necessary
Proven ability to develop and maintain successful internal and external business relationships is essential
Ability to multi-task and work in a fast-paced environment is essential
Dynamic personality; a savvy networker and relationship builder to recruit support within the organization and with team partners


 

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