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Social Media Manager

Pro Sports


Location: Alameda, CA
Job Status: Full Time
Posted/Updated: 05-07-2017

Job Description:

Position Overview

The Oakland Raiders are seeking a committed, organized, and enthusiastic individual to fill the role of Social Media Manager. This position will be responsible not only for the day-to-day maintenance of the Raiders’ social presence, but also for the development, execution, and measurement of multi-platform digital strategies. The Social Media Manager will utilize digital channels to engage fans, provide news and updates, drive traffic to the club’s website, raise awareness of club events, marketing initiatives, and integrate sponsors. The ideal candidate is data-driven, has wide-ranging reporting and presentation skills, and displays a substantial track record of developing engaging content. The candidate should also have a strong understanding of existing and emerging social platforms, and be able to use and gain insights from analytics tools to constantly measure and elevate the team’s digital efforts.

Essential Job Functions

•Develop, post, and manage written content, photos, graphics, videos, and links on all club social channels (e.g. Facebook, Twitter, Instagram, Snapchat, YouTube, etc.).


•Craft short and long-term strategy for the Raiders’ overarching digital presence; this includes constantly testing new and current strategies, various forms of content, and new campaigns to persistently analyze and improve audience engagement.


•Collaborate with the Creative Services Department to update branding imagery regularly, depending on content cycles.


•Determine where cross-platform efforts are appropriate and useful; execute accordingly.


•Compile, analyze, and distribute analytic reports and social media data to the internal team, regularly making recommendations, updates, and improvements to the social platforms based on your findings.


•Identify and implement incremental fan engagement and/or revenue opportunities based on site analytics and established best practices.


•Collaborate with internal team members (e.g. writers, multimedia producers, digital media) to ensure that social media platforms are executed in a timely and accurate fashion.


•Stay up-to-date with all relevant client, industry, and emerging platforms; make recommendations based on your findings.


•Plan and execute efforts to expand international reach of Raiders content through geo-targeting.


•Serve as main point of contact for NFL social team, staying current on all available social opportunities and new technologies.


•Supervise the Social Media Content Producer, ensuring all work meets current standards.


•All other duties as assigned.

Requirements

•Bachelor’s degree or equivalent work experience.


•Minimum 2-3 years of experience with digital, social media, data, and/or strategy as a core responsibility; experience with sports teams is a plus.


•Strong knowledge and understanding of key social media platforms and best practices including, but not limited to: Facebook, Twitter, Instagram, YouTube, and Snapchat.


•Detail-oriented and results-driven with the ability to work in a fast-paced environment.


•Knowledge of Photoshop + Premiere.


•Prior CMS experience is a plus.


•Experience in data-driven social listening and tracking tools such as Facebook Insights and Twitter Analytics, Omniture, CrowdTangle, Spredfast, etc.


•Ability to build strong interpersonal relationships with both internal and external clients.


•Must be available to work extended hours including nights, weekends, and holidays.


 

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