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Digital Product Analytics Manager - NYC

Sports Equipment

Location: New York, NY
Job Status: Full Time
Posted/Updated: 05-27-2017

Job Description:


Digital Product Analytics Manager, Global Consumer Knowledge

Nike’s Global Consumer Knowledge Center of Excellence is a growing team responsible for building and deepening a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development of incredible digital services and experiences for our consumers.

We are looking for a world-class professional in analytics and digital growth to join our Center of Excellence. As a Digital Product Analytics Manager, Global Consumer Knowledge, you’ll work as an extended member of Nike’s digital product team, serving as an analytics expert, surfacing the signals in our data and transforming them into user insights and identifying growth opportunities. In this role, you’ll develop and execute the quantitative research and consumer analytics to develop a deep understanding of how consumers are engaging with our digital touchpoints across Nike’s digital apps, ecommerce, physical retail, and other experiences.

The ideal candidate will have a background in a quantitative or technical field, will have experience working with large data sets, and will have experience in data-driven decision making, particularly in driving the growth of digital products and working with integrated digital technology teams. They should excel in cross-functional teams and thrive in a fast-paced organization.

Key responsibilities:

• Collaborating with digital product teams to define relevant questions about user growth and engagement
• Leading the creation of a comprehensive view of relevant consumer behaviors, incorporating a wide variety of signals, data types, and sources
• Shaping research and analytic plans, developing appropriate quantitative methodologies, and driving the execution of digital product and consumer analytics from end-to-end
• Proposing measurement strategies to translate business goals into KPIs
• Participating in and injecting consumer knowledge across the digital product development lifecycle


• 3+ years experience doing quantitative analysis on digital products or digital marketing experiences
• Experience working as an embedded partner to product management and technology teams

Required Skills:

• Fluency in SQL (Hive, Impala) or similar experience in analyzing large structured and unstructured datasets
• Experience using analytics to understand digital consumer behavior and identify opportunities to accelerate growth
• Experience with a statistical package is a plus (such as R, MATLAB, SPSS, SAS, Stata, etc.)
• An understanding the current digital product landscape, particularly iOS and Android apps is a plus


• BA/BS degree required; a focus in statistics, econometrics, applied math, or a quantitative behavioral sciences field is a plus


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