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Digital Web Specialist

Sports Equipment


Location: Beaverton, OR
Job Status: Full Time
Posted/Updated: 05-11-2017

Job Description:

As a Category Digital.COM Specialist for Nike, you'll focus on executing category strategies with our NIKE.COM and retail wholesale partners in their digital environments. You'll be responsible for the digital creation, development and experience on Nike.com and our extended wholesale partners by bringing the brand to life through our key product and campaign initiatives using any and all digital means, starting with Nike.com and extending to additional wholesale partner online sites, mobile, direct/email marketing and social communities. You'll play the vital role of managing the development of new consumer experiences as part of the Nike Digital Brand Team. You'll lead the day-to-day project activities, guiding both internal multi-disciplinary teams and agency partners to create world-class experiences. You'll be the point-person for many projects. You'll work cross-functionally across Nike, contributing and helping to drive the experience strategy, encompassing new concepts and/or features that will lead to deeper consumer engagement.

Responsibilities include:

•Assists Digital Leaders/Brand Managers/Account Managers with the production of Nike category experiences, including gathering and organizing content, managing project plans, communicating with internal groups, defining social media connection in projects and leading with Nike.com always.
•Partnering with brand on Nike.com Content calendaring for category pages and key account destinations
•Asset requests and management for .com (Nike & retail partners) storytelling
•Briefs production designers and website authors for category journeys.
•Manages communication threads on making assets “GO LIVE” on Nike.com and key account destinations
•Works with digital buyers to ensure assets on Nike.com are accurate
•Responsible for nike.com and retail partner email planning, creation and execution.
•Obsesses linking strategy and SEO optimization for page creation onsite
•Works with DTC web analytics and consumer knowledge to develop monthly analytics reports, fed through digital brand specialist.

Qualifications

Requirements for the position include:


•Passionate about Sport, Digital Marketing, & Social Media
•Bachelor's degree, preferably in Business, Marketing, Communications, or Design
•3+ years' directly relevant experience as a Digital Marketer, Producer, Project Manager, or Content Producer in an agency or corporate setting
•Demonstrated creative project management skills and the ability to lead and direct outside resources
•Ability to manage multiple projects of various scopes and with different and converging timelines
•Superior verbal and written communication skills that nurture the collaboration between internal teams and stakeholders
•Ability to clearly articulate goals and objectives
•Strong understanding of digital, commerce and internet concepts, including latest online community trends, user experience best practices and technology jargon
•Ability to work in a perpetually changing environment and make creative calls as necessary
•Ability to work independently and cooperatively in a diverse group
•Job: Brand & Consumer Marketing

 

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