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Copywriter - Bike Product Content

Sports Equipment

Location: West Valley City, UT
Job Status: Full Time
Posted/Updated: 05-17-2017

Job Description:

The Competitive Cyclist Copywriter is responsible for creating product descriptions and detailing technical features for products from across the cycling industry. Rather than simply reiterating catalog and vendor information, the Copywriter is expected to demonstrate their expertise, educate the customer, and reinforce brand voice directives by describing the product in terms of a performance or lifestyle narrative.
The position requires intimate knowledge of cycling and mountain bike culture and the ability to research and synthesize product information as part of an engaging and informative reader experience. Racing experience is preferred, but not necessary. The Copywriter is expected to appeal to the values and motivations that inspire cyclists of all backgrounds, ages, and experience levels.

About the Job:

• Write product descriptions for e-commerce retail sites
• Ensure each description focuses on the product's unique benefits and contains the technical and use information a customer needs to make an informed purchasing decision
• Ensure technical specifications for products are accurate and complete, SEO presence is maximized, and writing is compliant with in-house style guides
• Synthesize information from catalogs, vendor websites and representatives, third party resources, and firsthand experience
• Adopt a voice that is relevant to the product, the target consumer, and internal brand directives
• Contribute to the team’s professional development by participating in department meetings, directing coaching sessions, pitching ideas, and driving efficiencies
• Meet a consistent level of production across a variety of product types

About You:

• Ability to write excellent, engaging copy is a must
• Experience writing for e-commerce or related industries
• College degree in English, creative writing, communications, journalism, or similar field
• Deep knowledge of the products that we carry and culture surrounding these target markets
• Demonstrated ability to use tone/voice/story to write product descriptions that are relevant, unique, and engaging
• Understanding of SEO impact and Intellectual Property rights is a plus
• Experience working within a Content Management System
• Ability to thrive in an ever-changing environment at the forefront of specialty retail
• Proficiency in Microsoft Word and Outlook


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