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Marketing Feed Analyst

Sports Equipment


Location: Park City, UT
Job Status: Full Time
Posted/Updated: 05-17-2017

Job Description:

The Marketing Feed Analyst is part of the Customer Acquisition team and works closely with the paid search team focused on Product Listing Ads (PLA / Google Shopping) initiatives, as well as through shopping networks and marketplaces such as eBay and Amazon. They manage the timely launch of marketing campaigns with accuracy and effectiveness.

About the Job:

Tactical campaign development of PLA campaigns for Backcountry.com, Competitivecyclist.com and Steepandcheap.com
Provide ongoing support of PLA and marketplace programs for all advertisers through the following:
Mitigating product data feed issues through Commercehub and internal teams
Diagnosing and correcting disapproved products
Implementing and testing new campaign and/or bidding strategies
Loading merchant promotions to the Google Merchant Center
Working with merchandising teams to ensure new products are launched successfully and any issues are resolved in a timely manner
Continuous research of highly competitive Google Shopping landscape to discover new opportunities
Produce weekly and month-end performance reports, and additional ad hoc analyses as required
Audit spend to ensure billing accuracy

About You:

Bachelor's degree in Marketing/Communications or related field
1-3 years experience in a digital marketing role
Experience with either Commercehub or Amazon Seller
Strong analytical skills and outstanding attention to detail
Solid understanding of performance marketing, conversion, online customer acquisition and return goals
Ability to flourish in an extremely fast-paced, high-growth environment with minimal direction
Excellent verbal and written communication
Proficient in MS Excel, Word and Outlook
Experience with Google and Bing advertising programs (Google Adwords, Merchant Center, Bing Ads and Google Analytics), preferred
Amazon Seller experience a plus, preferred


 

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