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Membership Sales & Engagement Director-Vanderbilt

Sports and Fitness

Location: New York, NY
Job Status: Full Time
Posted/Updated: 06-20-2017

Job Description:

The YMCA of Greater New York reaches half a million New Yorkers through programs that focus on youth development, healthy living and social responsibility. The Vanderbilt YMCA is seeking an experienced applicant who will provide supervision and leadership to the Membership department. Responsibilities include achieving sales and revenue targets by personally following up with prospects, booking appointments, giving tours and selling memberships according to the Y’s sales systems. The incumbent will also be responsible for budget development and implementation, retention, local Branch marketing, external outreach, relationship building, creating systems for quality assurance, strategic planning and staff development. The Membership Sales & Engagement Director, with the support of the Membership Coordinator, is responsible for an efficient internal and external membership operation.


• Bachelor’s degree in Business Administration, with a focus in sales and marketing.
• Three to five years of experience in member/customer service, supervisory/management position.
• Ability to work in a fast paced environment.
• Sales, new member acquisition, prospecting, conversions.
• Knowledge of digital marketing and analytics.
• Personal commitment to service and hospitality.
• Excellent interpersonal, written and verbal communication skills.
• Working knowledge of Microsoft Office, SEM/SEO, social media outreach.

Essential Functions

• Recruit, hire, train, develop, evaluate and supervise membership staff.
• Monitor progress towards branch’s goals by running and reviewing all necessary reports.
• Follow up with all prospects using the information call script, book appointments, give tours utilizing the needs analysis form and the feature/benefit/feedback system, and sell memberships according to the Y’s sales systems.
• Community outreach for the purpose of developing prospects, including attending local health fairs and events.
• Follow up with cancelled members to determine reason for cancellation.
• Run and review any reports needed to monitor progress.
• Develop and execute local marketing strategies, including digital mediums. Utilize research and respond to industry trends.
• Assist in fundraising efforts and annual sustaining campaigns, with a focus on Members as Donors.
• In collaboration with the Membership Coordinator, prepare and conduct annual performance reviews for staff.
• Establish systems and monitor adherence to membership policies, procedures and standards.
• Respond to member and staff concerns (ie. comment cards, walk-ins, calls).
• Serve as the Branch liaison to the Association’s Membership Cabinet; attend and participate in all cabinet meetings. Prepare for the membership campaigns and membership staff meetings.
• Attend trainings, seminars and conferences related to membership, including sales, prospecting, marketing and retention trainings.


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