How Social Media Has Forever Changed Sports Journalism

There are two types of debates that take place in a sports newsroom:

  • Either the argument focuses on the here and now, like, who is better Bryce Harper or Mike Trout?
  • Or, they are based in some mythological, time-shifting world where people from one generation can compete in another, like, how would Bill Russell perform in today’s NBA?

Those where you try to move athletes across generations always add a bit of intrigue, because there aren’t just athletic challenges to endure, there are also societal ones.

Could you imagine if Dennis Rodman played in todays social media era? Or Lawrence Taylor? Or Mickey Mantle?

Now these are interesting discussions. Which is why this infographic produced by the University of Florida is fascinating – they take a historical view on social media’s impact on sports journalism to demonstrate how different things really are in the current sports environment.

The most interesting stat in my view: 54% of all journalists use twitter regularly, which poses the follow-up: what the heck are the other 46% doing!?

Let us know in the comments below what you think is most interesting about this sports journalism infographic:

UF Online Infographic: Social Media & Sports Journalism
UF Online B.S. in Telecommunications, Media and Society

About Brian Clapp

Brian Clapp has worked in the sports media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently, Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, do it.

And if you want to know where our privacy policy is before you submit your comments below, it's right here.


  1. I honestly think this whole infographic is amazing. I just find it amazing how much social media impacts our lives and to see how it affects sports honestly doesn’t surprise me too much because of how much it affects everything else.

  2. Great info I would love to use it in a school paper of mine.


  1. […] and many sports organizations, players, and fans all utilize social media in one way or another. Social media has drastically changed how sports are reported by journalists and consumed by […]

  2. […] formal schooling didn’t include any journalism or English classes past the introductory level. I never contributed to the school newspaper and I used to dread […]

  3. […] 14 – CLAPP, Brian (2014). How Social Media Has Forever Changed Sports Journalism. Work in Sports. [online]. […]

  4. […] of staying connected to their audience and tending to their needs. For example, twitter has most impacted sports journalism, with 54% of journalists using this platform daily. There easy accessibility to […]

  5. […] Brian Clapp portrays a timeline of the industry’s shifts, twists and turns in his article on With an infographic courtesy of the University of Florida, Clapp notes that social media is a prime example of how digital media made its presence known in sports journalism. […]