Director Of Ticket Sales - Eastern Kentucky Athletics

Director of Ticket Sales - Eastern Kentucky Athletics

Peak Sports MGMT - Manager

Richmond KY

Ticket Sales and Services: Ticket Sales

0

4

days ago

Position Title: Director of Ticket Sales

Company: Peak Sports MGMT

Location: Eastern Kentucky Athletics (Richmond, KY)

Company Overview:

Peak Sports MGMT is a leading third-party multimedia rights organization specializing in partnering with college athletic departments to optimize their corporate partnerships, ticket sales, and NIL revenue. In collaboration with Eastern Kentucky Athletics, Peak Sports MGMT is tasked with overseeing and generating all of the ticket sales revenue as the multimedia rights holder of their Athletic Department.

Position Overview:

As the Director of Ticket Sales at Eastern Kentucky Athletics, you will lead revenue generation efforts through single game, group, and season ticket sales while spearheading strategic marketing initiatives to promote ticket theme nights, flash sales, and themed discount ticket plans. This role encompasses managing all aspects of ticket revenue, client hospitality, and fulfillment, ensuring exceptional service and experiences for fans and stakeholders. We are seeking a driven individual looking to impact Eastern Kentucky Athletics' passionate fan and alumni base through these exciting experiences.

Key Responsibilities:

Revenue Generation:

Develop and execute comprehensive sales strategies to achieve revenue targets for single game, group, and season tickets.

Lead sales generation in prospecting, negotiating, and closing ticket sales deals.

Analyze market trends and customer behavior to identify opportunities for revenue growth.

Ticket Marketing Initiatives:

Create and implement paid marketing campaigns to promote ticket theme nights, flash sales, and themed discount ticket plans.

Collaborate with the marketing team to develop targeted messaging and creative assets for ticket promotions.

Utilize digital marketing channels, social media platforms, and email campaigns to reach and engage fans.

Ticket Operations Management:

Oversee all aspects of ticket operations, including inventory management, pricing strategies, and distribution channels.

Implement efficient ticketing processes to streamline operations and enhance customer experience.

Ensure compliance with NCAA regulations and industry standards related to ticketing.

Client Hospitality:

Cultivate and maintain relationships with corporate partners, season ticket holders, and VIP clients.

Develop customized hospitality experiences to enhance client satisfaction and loyalty.

Coordinate pre-game events, VIP receptions, and other hospitality initiatives to elevate the fan experience.

Fulfillment and Customer Service:

Supervise ticket sales and customer service staff to ensure excellence in customer experience.

Oversee ticket fulfillment operations, including printing, mailing, and digital delivery.

Address customer inquiries, concerns, and feedback in a timely and professional manner.

Qualifications:

Bachelor's degree in Sports Management, Business Administration, Marketing or related field

Past internship, part time, or full time experience in sales, ticket sales, or other form of revenue generation

Comparable organizational skills to control and implement multiple partnership elements

Strong negotiation skills and ability to close complex deals with multiple stakeholders.

Excellent communication, presentation, and interpersonal skills.

Ability to work independently, prioritize tasks, and manage time effectively.

Passion for sports and a deep understanding of the collegiate athletics landscape is a plus.