Sr Marketing Manager, Sports, B2B
- UNITED STATES SOCCER FEDERATION 1 Expired
- Atlanta, Georgia
- Full Time
This job ad was removed 3 days ago.
Job Description
Sr Marketing Manager, Sports, B2B, and Advancement
Job Type Full-time
Description
U.S. Soccer Overview The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. We understand the importance and the power of teamwork , on and off the pitch. That's why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams.
We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US. U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer.
Applicants must be able to demonstrate visionary leadership , analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results. The Senior Marketing Manager of Sport, B2B, & Advancement role is a key business partner role within the USSF Marketing team, working closely with the Sporting, Soccer Growth, and Advancement teams. Additionally, this role will spearhead a newly created area of focus for the Federation surrounding B2B marketing opportunities at leading industry forums.
This is an exciting opportunity for an ambitious person who can bring fresh and innovative thinking to USSF, including future growth opportunities.
A consensus builder and change maker, the candidate must have exceptional interpersonal skills to work across many departments to drive innovation and change. This role is seeking an individual who can take a holistic view of U.S. Soccer and incorporate a high level of planning, organization and measurement to help drive relevance for heightened areas of focus for the Federation. Position Description Reporting into the VP, Integrated Marketing, Brand & Operations, you will lead the B2B marketing strategies that drive relevancy & reach for the Federation's divisions that oversee its 27 national teams, participation growth, and strategic engagement with current and prospective donors.
You will also be responsible for curating a B2B strategy for U.S. Soccer at influential events. This role requires a candidate with high levels of comfort not only servicing cross-functional marketing needs but also embracing an entrepreneurial mindset to build a new function from the ground up.
You will be the day-to-day business partner, and the go-to point of contact, for bringing a commercial mindset to the development of all go-to market strategies that seek to amplify efforts from the above key teams. In doing so, you will lead the briefing process and activation coordination with your cross-functional counterparts across paid media, CRM, owned & operated platforms, social and influencers.
This will be achieved by working with key marketing leaders and managers across Partnership Marketing, Growth Marketing, Fan Engagement, Content, Social Media, Lifecycle Marketing, and more. Led by data and insights, you will leverage audience learnings and sentiments to help influence strategic road maps against each team's priorities. This position will furthermore help U.S. Soccer magnify its mission of existing in service to soccer across external tentpole events as we strive to increase our brand's relevancy ahead of key tournaments such as the FIFA World Cup 2026, FIFA Women's World Cup 2027, LA Olympics 2028, and many more.
You will identify, strategize, and activate authentic integrations that elevate what we stand for on some of the most preeminent business stages across the nation and world. Primary Responsibilities Lead the GTM marketing plans for different Federation teams that target specialist audiences across U.S. Soccer. You will serve as a key business partner in helping amplify efforts focused on:
Growing participation and retention in soccer Making soccer more inclusive , accessible, and safe for participants Empowering our ecosystem to deliver the best experiences possible for participants Referee development and advocacy at all levels of the game Promoting and engaging our Extended National Teams, Youth National Teams, and Alumni Maximizing and diversifying investments to sustainably grow the game at all levels Architect, defend and ultimately operationalize recommended business strategies for how U.S. Soccer grows its relevancy via marquee conferences, symposiums, forums, and other targeted events that transcend business, creativity, the arts, culture, social impact, and more.
Strive to educate the broader change maker community on how U.S. Soccer exists in service to soccer.
Serve as a newly established marketing advocate and voice for areas of the Federation that require reemphasized focus against U.S. Soccer's broader mission.
Present and
Job Type Full-time
Description
U.S. Soccer Overview The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. We understand the importance and the power of teamwork , on and off the pitch. That's why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams.
We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US. U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer.
Applicants must be able to demonstrate visionary leadership , analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results. The Senior Marketing Manager of Sport, B2B, & Advancement role is a key business partner role within the USSF Marketing team, working closely with the Sporting, Soccer Growth, and Advancement teams. Additionally, this role will spearhead a newly created area of focus for the Federation surrounding B2B marketing opportunities at leading industry forums.
This is an exciting opportunity for an ambitious person who can bring fresh and innovative thinking to USSF, including future growth opportunities.
A consensus builder and change maker, the candidate must have exceptional interpersonal skills to work across many departments to drive innovation and change. This role is seeking an individual who can take a holistic view of U.S. Soccer and incorporate a high level of planning, organization and measurement to help drive relevance for heightened areas of focus for the Federation. Position Description Reporting into the VP, Integrated Marketing, Brand & Operations, you will lead the B2B marketing strategies that drive relevancy & reach for the Federation's divisions that oversee its 27 national teams, participation growth, and strategic engagement with current and prospective donors.
You will also be responsible for curating a B2B strategy for U.S. Soccer at influential events. This role requires a candidate with high levels of comfort not only servicing cross-functional marketing needs but also embracing an entrepreneurial mindset to build a new function from the ground up.
You will be the day-to-day business partner, and the go-to point of contact, for bringing a commercial mindset to the development of all go-to market strategies that seek to amplify efforts from the above key teams. In doing so, you will lead the briefing process and activation coordination with your cross-functional counterparts across paid media, CRM, owned & operated platforms, social and influencers.
This will be achieved by working with key marketing leaders and managers across Partnership Marketing, Growth Marketing, Fan Engagement, Content, Social Media, Lifecycle Marketing, and more. Led by data and insights, you will leverage audience learnings and sentiments to help influence strategic road maps against each team's priorities. This position will furthermore help U.S. Soccer magnify its mission of existing in service to soccer across external tentpole events as we strive to increase our brand's relevancy ahead of key tournaments such as the FIFA World Cup 2026, FIFA Women's World Cup 2027, LA Olympics 2028, and many more.
You will identify, strategize, and activate authentic integrations that elevate what we stand for on some of the most preeminent business stages across the nation and world. Primary Responsibilities Lead the GTM marketing plans for different Federation teams that target specialist audiences across U.S. Soccer. You will serve as a key business partner in helping amplify efforts focused on:
Growing participation and retention in soccer Making soccer more inclusive , accessible, and safe for participants Empowering our ecosystem to deliver the best experiences possible for participants Referee development and advocacy at all levels of the game Promoting and engaging our Extended National Teams, Youth National Teams, and Alumni Maximizing and diversifying investments to sustainably grow the game at all levels Architect, defend and ultimately operationalize recommended business strategies for how U.S. Soccer grows its relevancy via marquee conferences, symposiums, forums, and other targeted events that transcend business, creativity, the arts, culture, social impact, and more.
Strive to educate the broader change maker community on how U.S. Soccer exists in service to soccer.
Serve as a newly established marketing advocate and voice for areas of the Federation that require reemphasized focus against U.S. Soccer's broader mission.
Present and
Sr Marketing Manager, Sports, B2B, and Advancement
Job Type Full-time
Description
U.S. Soccer Overview The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. We understand the importance and the power of teamwork , on and off the pitch. That's why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams.
We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US. U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer.
Applicants must be able to demonstrate visionary leadership , analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results. The Senior Marketing Manager of Sport, B2B, & Advancement role is a key business partner role within the USSF Marketing team, working closely with the Sporting, Soccer Growth, and Advancement teams. Additionally, this role will spearhead a newly created area of focus for the Federation surrounding B2B marketing opportunities at leading industry forums.
This is an exciting opportunity for an ambitious person who can bring fresh and innovative thinking to USSF, including future growth opportunities.
A consensus builder and change maker, the candidate must have exceptional interpersonal skills to work across many departments to drive innovation and change. This role is seeking an individual who can take a holistic view of U.S. Soccer and incorporate a high level of planning, organization and measurement to help drive relevance for heightened areas of focus for the Federation. Position Description Reporting into the VP, Integrated Marketing, Brand & Operations, you will lead the B2B marketing strategies that drive relevancy & reach for the Federation's divisions that oversee its 27 national teams, participation growth, and strategic engagement with current and prospective donors.
You will also be responsible for curating a B2B strategy for U.S. Soccer at influential events. This role requires a candidate with high levels of comfort not only servicing cross-functional marketing needs but also embracing an entrepreneurial mindset to build a new function from the ground up.
You will be the day-to-day business partner, and the go-to point of contact, for bringing a commercial mindset to the development of all go-to market strategies that seek to amplify efforts from the above key teams. In doing so, you will lead the briefing process and activation coordination with your cross-functional counterparts across paid media, CRM, owned & operated platforms, social and influencers.
This will be achieved by working with key marketing leaders and managers across Partnership Marketing, Growth Marketing, Fan Engagement, Content, Social Media, Lifecycle Marketing, and more. Led by data and insights, you will leverage audience learnings and sentiments to help influence strategic road maps against each team's priorities. This position will furthermore help U.S. Soccer magnify its mission of existing in service to soccer across external tentpole events as we strive to increase our brand's relevancy ahead of key tournaments such as the FIFA World Cup 2026, FIFA Women's World Cup 2027, LA Olympics 2028, and many more.
You will identify, strategize, and activate authentic integrations that elevate what we stand for on some of the most preeminent business stages across the nation and world. Primary Responsibilities Lead the GTM marketing plans for different Federation teams that target specialist audiences across U.S. Soccer. You will serve as a key business partner in helping amplify efforts focused on:
Growing participation and retention in soccer Making soccer more inclusive , accessible, and safe for participants Empowering our ecosystem to deliver the best experiences possible for participants Referee development and advocacy at all levels of the game Promoting and engaging our Extended National Teams, Youth National Teams, and Alumni Maximizing and diversifying investments to sustainably grow the game at all levels Architect, defend and ultimately operationalize recommended business strategies for how U.S. Soccer grows its relevancy via marquee conferences, symposiums, forums, and other targeted events that transcend business, creativity, the arts, culture, social impact, and more.
Strive to educate the broader change maker community on how U.S. Soccer exists in service to soccer.
Serve as a newly established marketing advocate and voice for areas of the Federation that require reemphasized focus against U.S. Soccer's broader mission.
Present and
Job Type Full-time
Description
U.S. Soccer Overview The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. We understand the importance and the power of teamwork , on and off the pitch. That's why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams.
We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US. U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer.
Applicants must be able to demonstrate visionary leadership , analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results. The Senior Marketing Manager of Sport, B2B, & Advancement role is a key business partner role within the USSF Marketing team, working closely with the Sporting, Soccer Growth, and Advancement teams. Additionally, this role will spearhead a newly created area of focus for the Federation surrounding B2B marketing opportunities at leading industry forums.
This is an exciting opportunity for an ambitious person who can bring fresh and innovative thinking to USSF, including future growth opportunities.
A consensus builder and change maker, the candidate must have exceptional interpersonal skills to work across many departments to drive innovation and change. This role is seeking an individual who can take a holistic view of U.S. Soccer and incorporate a high level of planning, organization and measurement to help drive relevance for heightened areas of focus for the Federation. Position Description Reporting into the VP, Integrated Marketing, Brand & Operations, you will lead the B2B marketing strategies that drive relevancy & reach for the Federation's divisions that oversee its 27 national teams, participation growth, and strategic engagement with current and prospective donors.
You will also be responsible for curating a B2B strategy for U.S. Soccer at influential events. This role requires a candidate with high levels of comfort not only servicing cross-functional marketing needs but also embracing an entrepreneurial mindset to build a new function from the ground up.
You will be the day-to-day business partner, and the go-to point of contact, for bringing a commercial mindset to the development of all go-to market strategies that seek to amplify efforts from the above key teams. In doing so, you will lead the briefing process and activation coordination with your cross-functional counterparts across paid media, CRM, owned & operated platforms, social and influencers.
This will be achieved by working with key marketing leaders and managers across Partnership Marketing, Growth Marketing, Fan Engagement, Content, Social Media, Lifecycle Marketing, and more. Led by data and insights, you will leverage audience learnings and sentiments to help influence strategic road maps against each team's priorities. This position will furthermore help U.S. Soccer magnify its mission of existing in service to soccer across external tentpole events as we strive to increase our brand's relevancy ahead of key tournaments such as the FIFA World Cup 2026, FIFA Women's World Cup 2027, LA Olympics 2028, and many more.
You will identify, strategize, and activate authentic integrations that elevate what we stand for on some of the most preeminent business stages across the nation and world. Primary Responsibilities Lead the GTM marketing plans for different Federation teams that target specialist audiences across U.S. Soccer. You will serve as a key business partner in helping amplify efforts focused on:
Growing participation and retention in soccer Making soccer more inclusive , accessible, and safe for participants Empowering our ecosystem to deliver the best experiences possible for participants Referee development and advocacy at all levels of the game Promoting and engaging our Extended National Teams, Youth National Teams, and Alumni Maximizing and diversifying investments to sustainably grow the game at all levels Architect, defend and ultimately operationalize recommended business strategies for how U.S. Soccer grows its relevancy via marquee conferences, symposiums, forums, and other targeted events that transcend business, creativity, the arts, culture, social impact, and more.
Strive to educate the broader change maker community on how U.S. Soccer exists in service to soccer.
Serve as a newly established marketing advocate and voice for areas of the Federation that require reemphasized focus against U.S. Soccer's broader mission.
Present and
Job ID: 476383306
Originally Posted on: 5/9/2025
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