Account Supervisor, Consumer & Earned Media Communications
- WPP PLC
- New York, New York
- Full Time
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is looking for an Account Supervisor to help lead integrated, earned-first communications for a portfolio of globally recognized brands across industries including global sports, automotive, and more. These clients play at the intersection of culture, performance, and purpose with strong consumer-facing identities and active engagement in major lifestyle, entertainment, and sporting moments.
This is not a traditional sports PR role. While experience in sports is a plus, we're looking for someone who can think beyond the sidelines, someone who understands how to position brands meaningfully within consumer, lifestyle, and digital culture conversations, using earned media as the anchor.
What you'll do:
- Lead Earned Strategies: Drive media strategy and execution across lifestyle, tech, and sports campaigns from tentpole events like international tournaments and college athletics, to consumer product launches and purpose-driven storytelling.
- Cultural Fluency: Connect brand campaigns to what's happening in the world, identifying relevant trends in entertainment, wellness, mobility, and digital behavior to inform outreach.
- Media Relations: Build and maintain strong media relationships across consumer, business, lifestyle, and sports outlets; pitch compelling stories that cut through.
- Client Leadership: Serve as a day-to-day lead across accounts providing strategic counsel, managing workstreams, and contributing to long-term campaign planning.
- Narrative Development: Craft brand stories that are editorially relevant, digitally engaging, and culturally credible from press releases and messaging docs to creative pitching angles.
- Cross-Functional Collaboration: Partner with internal teams (influencer, strategy, social, creative) to bring fully integrated campaigns to life.
- Event & Talent Support: Support or lead on-site at activations, press moments, and live events - interfacing with media and talent when needed.
- Mentorship & Oversight: Supervise junior team members, guiding their development and ensuring high-quality execution.
- Reporting & Insights: Monitor KPIs, media trends, and competitive landscape; develop recaps, coverage trackers, and performance reports.
Experience that contributes to success:
- 3-4 years of public relations experience, ideally at an agency working on brand and consumer communications for high-profile clients.
- Proven ability to secure earned coverage across lifestyle, business, digital, and culture-driven outlets; sports media experience is a plus, not a must.
- Experience supporting or leading communications around product innovation, partnerships, sports sponsorships, and cultural activations.
- Comfortable working across industries from technology to sports and automotivewith an ability to tailor narratives to audience and context.
- Exceptional writing and communication skills; able to lead messaging, pitch development, and media materials.
- Confident client manager with strong organizational and project management capabilities.
- Creative, curious, and collaborative - someone who brings ideas to the table and keeps a pulse on what's next.
- Proficiency with media and tracking tools such as Cision, Muck Rack, Google Workspace, etc. is a plus.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: .
The base salary for this position at the time of this posting may range between:
$50,000-$105,000 USD
You belong at Burson:
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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