Consider customer needs and market trends to devise profitable new products and services. Product managers utilize their knowledge of relevant markets, competitors, and consumers to propose future high-profit initiatives and ways to target an optimal client base. They recommend new amenities to add to their companies’ lines and suggest the modification of current offerings in response to customer feedback.
Product managers have strong communication skills, which they rely on when working closely with software development/engineering teams to outline potential new products and develop realistic specifications. A working knowledge of technology engineering and design are useful for establishing trust between managers and development teams.
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