Are you the ultimate marketing machine and love the great outdoors? Perfect! Bring your creativity, passion, and dedication to WSLS 10 - located near the Blue Ridge Mountains and Smith Mountain Lake.

WSLS 10, the NBC affiliate in Roanoke has a Promotion Producer opening. The ideal candidate is a master in writing and producing that trigger emotion and resonates with the target audience - on all platforms. In addition to TV, you must have a vast understanding and love for all things digital/social. It is necessary for this Promotion Producer to know how to make all our mediums interconnect.

In this role, you must be able to write, edit, light, shoot, and produce high-end campaigns. You also need to book assets in Wide Obit and Google Ad Manager and take pride in watching your marketing materials during pre- or mid-roll or seeing it live on WSLS.com . What will set your application apart from others? Have proof which showcases your passion to produce dynamic campaigns, create compelling social content, and that you are digitally savvy.

Think you have what it takes? Show WSLS 10 how you have executed buzz-worthy strategies for all platforms that grew ratings and audience engagement.

At least three years of previous marketing experience at a local TV station preferred.

Must provide a demo and digital samples to be considered.

Job Responsibilities:

  • High-end editing, lighting, and shooting experience with sharp sound design skill
  • Knowledge of Adobe Suite, particularly Premiere and AE
  • Must have the knowledge and hands-on experience with social media platforms
  • Create compelling station image, special reports, proof of brand, contests, and other marketing materials - for all platforms
  • Highly motivated on your own, able to work under tight deadlines with multiple projects on your plate and must be well-organized
  • Help track progress of projects
  • Fill in topicals and help complete daily logs in Wide Orbit
  • Ability to problem-solve, find positive solutions to challenges, pitch innovative ideas
  • Must have strong communication skills with the ability to articulate projects/ideas clearly
  • Both a team player and a solo act rolled into one
  • You must be able to switch directions quickly and work fluidly between traditional and new media
  • Available to work nights and weekends as required
  • Participate in all off-site or station events.
  • Acknowledge and accept other responsibilities and projects will be assigned as needed

Skills and knowledge requirements:

The qualified candidate has solid news judgment, writes accurately, is a brand cop and has a deep understanding of emotional marketing. This person should think social and digital-first but understands were in the local broadcast business and at times you will wear many hats. Experienced in Wide Orbit and Google Ads Manager. Must know how to properly light at least five people at once, indoors, and out. Have a proven track record of successfully working with a team and completing projects. Ability to quickly maneuver between locations during shoots, handle a time-sensitive work environment, and be able to carry or move objects weighing up to 50 pounds.

Submit your resume and completed application to Creative Services Director, Chrissy Funk: click to view

Click to download and complete the employment application.

WSLS 10 is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WSLS 10 will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications, and reference checks. You must hold a valid drivers license and be insurable under Virginia Law.

Job ID: 311092174