Position overview: Reporting to the director of marketing, the Web Content Strategist champions the University website and takes charge of website design, development and optimization to support the University’s marketing strategies and initiatives. This position will be closely aligned with Manchester’s digital marketing efforts, contributing to the University’s multi-channel marketing approach.
Essential job functions: Responsibilities of the web content strategist include, but are not limited to, the following:
- Leads the design, creation, development and maintenance of the University website in accordance with web standards and brand standards for messaging, graphics and photography style
- Develops and manages content for use throughout the website.
- Identifies, recommends, and implements strategic enhancements and tools to improve engagement and recruitment through the website
- Uses Sitefinity CMS to develop templates, master pages, web parts and widgets, and pages that are responsive and cross-browser and device compatible, and develops the Sitefinity API to support new designs and features
- Oversees the updating and maintenance of the entire site, delegating as appropriate
- Oversees training of University personnel to use Sitefinity CMS to maintain web pages
- Constructs effective systems that optimize web pages for Google Analytics, SEO, tracking and performance metrics
- Works in collaboration with Information Technology Services staff to ensure effective and efficient functioning of the website
- Helps create and manage assets for digital marketing campaigns, including landing pages and tracking codes
- Works in collaboration with other University personnel to ensure that website content is accurate, up-to-date, and relevant.
- Participates actively in following current trends in web design, SEO strategies and new development technologies
- Engages in appropriate professional development activities related to web design best practices and SEO
- Analyzes and reports on website usage via tools including Google Analytics. Recommends and implements data driven decisions.
- Bachelor’s degree or a minimum of five years of experience in web design\development\management required
- Experience with Telerik Sitefinity or similar content management systems (CMS).
- Proficient in web design software, including Adobe Design Suite and Microsoft Office applications
- Strong communication skills, oral and written
- Organized, accurate, self-motivated, detail-oriented and able to work with minimum supervision in a timely manner.
- Trustworthy with knowledge of confidential University business data and can relate well to people from all areas, representing the University in a professional manner.
- Working in a collegial and collaborative manner with colleagues, students and other customers
- Must be committed to fostering an environment of diversity and inclusion in work with students, faculty and staff
General information: Manchester University is an independent, liberal arts university with a campus in North Manchester, Ind., where approximately 1,300 students choose from at least 60 areas of undergraduate study, two master's programs and 21 NCAA Division III varsity sports. Our second campus in Fort Wayne is home to master's and doctorate programs in athletic training, nursing, pharmacy, pharmacogenomics, and physical therapy.
Manchester has a distinctive commitment to developing respect for ethnic, cultural and religious pluralism and an international consciousness. Manchester University respects the infinite worth of every individual and graduates persons of ability and conviction who draw upon their education and faith to lead principled, productive, and compassionate lives that improve the human condition. As an institution rooted in the tradition of the Church of the Brethren, Manchester University values learning, faith, service, integrity, diversity, and community.
Work schedule: This is a full time, exempt position. Forty (40) hours per week (8:00 am-5:00 pm) will be the general rule. However, depending on the project cycles and workflow demands of the College, additional hours or workday schedule adjustments may be required. This position is eligible for remote work, but will be required to be on campus part-time, or as needed.
To apply: Review of applications begins immediately and will continue until the position is filled. Apply online via ADP and upload a cover letter and resume with your completed employment application. Questions can be emailed to Jenny Steele, employment coordinator.
Manchester University is an equal opportunity employer. Applicants who further diversify our faculty and staff are warmly welcome.