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Leading the Digital Marketing Herd w/James Price

by: Chad Twaro
June 08, 2022

Minor league sports jobs are a unique (and rewarding) challenge. What they lack in budget, they make up for with creative and diverse jobs. The small staffs of minor league pro sports teams create plenty of opportunities to test new ideas and excel in different roles. Take minor league baseball: You could work a game in the ticket office selling to fans at the gate, stuff programs with the marketing department, put together media packets in the press box, or even don the mascot costume and step onto the field within the same season.

Today’s guest on the WorkInSports Podcast is James Price, who serves as Director of Marketing and Digital for the Wisconsin Herd of the NBA’s G-League. After graduating from Marquette as an advertising major, he worked as a marketing and promotions lead for the AHL’s Milwaukee Admirals and a public relations associate for Mueller Communications while pursuing his master’s degree from Northwestern.


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Upon finishing his advanced degree, he continued honing his craft as a marketing and digital assistant with the York Revolution before landing his current position with the Herd in 2019. Price leads the storytelling, photography, and copywriting for the Herd. His work on the team’s social platforms has grown the team's following immensely. He even got an NBA Championship ring courtesy of the Milwaukee Bucks’ (the Herd’s NBA affiliate) 2021 title run. On this episode of the WorkInSports Podcast, Price and VP of Content and Engaged Learning Brian Clapp discuss:

•    How Price chose marketing for his career path in the sports industry
•    Where Price prioritizes his efforts for the Herd’s brand
•    What marketing efforts have moved the needle for the minor league teams Price has worked with
•    How Price stays on top of the latest trends audiences gravitate towards

Catch the full episode of the WorkInSports Podcast for more of James Price’s sports career advice, and subscribe to the show wherever you listen to podcasts for more industry insight. Additional content is available on our YouTube channel.

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