WorkInSports Podcast: Riding the Wave of Sports Business Revenue

Riding the Wave of Sports Business Revenue

Chad Twaro profile picture
by: Chad Twaro
Originally Published: May 03, 2023

Sales is the engine that drives every business. The amount of money coming in must clear what’s going out, or an organization won’t last long. Sales acumen is, therefore, a valuable skill that potentially provides a fast track to career advancement and high income in the sports industry.

Today’s guest on the WorkInSports Podcast is Cherie Cohen, Chief Revenue Officer for the World Surf League (WSL). Cohen established herself managing marketing and media campaigns after graduating from Rutgers, and later seamlessly transitioned into sales roles in the TV industry. She picked up her first in a series of sports sales jobs with ESPN in 2004, a company she spent nine years with, and eventually rose to VP of Multimedia Sales. After a six-year stint with NBCUniversal Media, where she climbed to Senior VP of Portfolio Sales and Client Partnerships, Cohen moved on to the WSL in 2019. She oversees global brand partnerships, media sales, and ticket sales for the WSL and speaks with VP of Content and Engaged Learning Brian Clapp about:

  • Why sports sales jobs appealed to her
  • The cultural differences she observes between surfing and other sports
  • How important green sports initiatives and sustainability are to their business model
  • How the WSL got surfing into the 2024 Olympics
  • Why college students looking to work in sports should consider sales

 

Sell Yourself in the Sports Job Market

Create your free account to access verified job postings, resume tools, and more.

Get Started
Or, use your email address:

We value your privacy.

 

Enjoy the full episode to hear how lucrative sports sales jobs can be for the right candidate. Also, subscribe to the WorkInSports Podcast for more sports career advice. You can also access additional content on our YouTube channel!


Sign In or Register to access all articles and insider tips for help in your job search.

Search for Sports Jobs

RELATED JOBS
Girls Golf Assistant Coach
MERIDIAN HIGH SCHOOL
Falls Church, VA

Girls Golf Assistant Coach JobID: 966 Position Type: Athletics/Activities/Coaching Date Posted:...

Head JV Girls Volleyball Coach
MERIDIAN HIGH SCHOOL
Falls Church, VA

Head JV Girls Volleyball Coach JobID: 960 Position Type: Athletics/Activities/Coaching Date...

Director Of Goalkeeping (Soccer)
The St. James
Springfield, VA

Director of Goalkeeping (Soccer) The St. James - Manager Springfield VA Ticket Sales and...

Membership Sales Advisor, Bethesda
Equinox Group
Bethesda, MD

Company Description OUR STORY: Equinox Group is a high growth collective of the world's most...

Payroll Associate
Chevy Chase Club
Chevy Chase, MD

Title Payroll Associate About the Organization A BRIEF HISTORY OF CHEVY CHASE CLUB, INC. Chevy...

Find a Job »

Find the Right Job Faster

Create Your FREE Account Today to Unlock Exclusive Career Tools
  • Get personalized job matches sent to your inbox every day
  • Connect directly with employers before your competition
  • Advance your career with expert advice on interviewing, salary negotiation, and more
iHire brandmark

We value your privacy