Should I Post My Resume on TikTok?
One of the most useful benefits of maintaining a strong presence on social media is how it helps your personal branding efforts. These days, especially in more external facing roles, employers want impressions of their candidates’ social media and resumes. On our latest Q&A segment of the WorkInSports Podcast, Darren from Atlanta writes:
Big-time listener here. I’ve picked up a lot of great advice from you, so thanks for all that you do. I have a question regarding TikTok. I see a lot of people posting their resumes there, and I wonder if there’s some value there or is it a waste of time? Thank you for your insight.”
While we’re never shy about offering advice to people looking to start a career in social media, and iHire writes at length about optimizing your social media profiles to get hired, considering newer platforms such as TikTok to get your resume out there is a first – so thanks for the question, Darren!
TikTok exploded onto the scene over the past couple of years and is the platform of choice for teenagers and college-aged students especially, so of course, brands (like us!) are considering jumping into it. There is a hashtag, #CareerTok, that is providing fantastic career advice on the platform right now. It’s a great place to gather short pieces of advice from experts.
In July of 2021, TikTok released a pilot program called TikTok Resumes where people could post a short video resume and apply for jobs. Companies like Chipotle and Target were among the first places to utilize that program. It was a way to upgrade the professional value of TikTok beyond the initial brand impression of dancing teenagers. Combining the concept with more senior platforms such as Instagram and LinkedIn opens up your potential audience.
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For any new platform that you choose to utilize, it is important to list out the pros and cons. If creating a video resume on a platform like TikTok is something you enjoy and are comfortable doing, you are likely to present the best possible version of yourself.
A written resume does a great job of showing off your hard skills and lists exactly how you are qualified to do the job you are applying for. However, doing a job successfully is about more than matching skills. Incorporating a video resume can show off your soft skills like work ethic, speaking, and passion. Here’s a little preview of the episode explaining how a TikTok Resume could benefit your personal branding on social media.
The full episode of the WorkInSports Podcast goes through the full list of pros and cons of utilizing TikTok in this manner to help you make the best decision as you brand yourself on the job search. Be sure to subscribe to the WorkInSports Podcast wherever you get your podcasts.
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