Nicole Williams Snapchat WIS

Sports Content for this Generation w/Snapchat’s Nicole Williams

by: Chad Twaro
May 25, 2022

Over the past decade, social media’s growth has been great for sports franchises looking for more ways to connect to their fanbases. As a result, professional leagues and teams leveraged to amass large followings on Instagram, Twitter, YouTube, TikTok, and Snapchat.

Today’s guest on the WorkInSports Podcast is Nicole Williams, Snapchat Lead Sports Producer. Williams leaned into Snapchat during her time at ESPN when she helped transition content from SportsCenter there. Snapchat has content agreements with the NFL, NBA, and MLB, which allows them to post a variety of highly engaging short-form content. Williams and VP of Content and Engaged Learning Brian Clapp discuss:

•    Where Williams’ interest in a sports career came from
•    How she helped SportsCenter successfully join Snapchat while at ESPN
•    Why she leaned into Snapchat as the next step in her career
•    What her day-to-day job is like as Lead Sports Producer at Snapchat

Enjoy this episode of the WorkInSports Podcast and subscribe wherever you listen for more sports career advice! You can find additional content on our YouTube channel.


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