Venturing Into Sports Marketing’s Future w/Sarah Flynn

Sports media has undergone an astronomical shift since the turn of the century. When the internet started, catching a game on television (when it was available in your area), reading about last night’s results in the newspaper (with the occasional Sunday morning features mixed in), and subscribing to Sports Illustrated were basically the extent of the content available for sports fans.

Fast-forwarding to today:

• Fans can access nearly countless games without a cable subscription
• Newspapers have shrunk, with several no longer printing
• Dedicated sports websites feed a 24/7 diet of content

Another shift in the sports media landscape has come from the athletes themselves. No longer relying on outside media, former Yankees legend Derek Jeter founded The Players’ Tribune in 2014, where ghostwriters could tell athletes’ first-person accounts of their lives on and off the field. Nearly a decade later, more athletes are following suit by investing their money into growing their sports and sharing their authentic stories with fans.

Thirty Five Ventures (35V) is one of these companies, which NBA all-star Kevin Durant launched in 2019 as a multi-faceted media and entertainment company. Its media network, Boardroom, covers sports and its relationship with entertainment, business, and culture. On today’s WorkInSports Podcast, VP of Content and Engaged Learning Brian Clapp chats with Sarah Flynn, Boardroom and 35V’s CMO, about:

• Flynn’s transition into sports from the music and entertainment industry
• How she tries to differentiate Boardroom in a market saturated with sports websites
• What skills are needed to succeed in marketing in the current sports media landscape

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