At its core, sports marketing is about teams, athletes, and brands forming connections to strengthen bonds with their existing fans and creating new ones.

The growth in sectors such as sports betting, content creation, and athlete sponsorships (which now includes collegiate student-athletes) have created a number of diverse positions under the sports marketing umbrella. Combine that with the abundant sports marketing jobs in community relations and corporate partnerships along with potential revenue tie-ins with Non-Fungible Tokens (NFTs) and the avenues for enterprising sports marketers appear limitless.

The WorkInSports Podcast spoke with 10 industry insiders who have integrated these new revenue streams and technologies into their marketing channels to change the game for sports careers. Get an expert take on today’s top sports marketing trends with this downloadable information sheet.

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