Sam Doerr WIS Podcast

The Strategy Behind Sports Business w/Florida Panthers' Sam Doerr

By iHire | November 17, 2021

Preparation is everything in life. At WorkInSports, we approach finding a job in the sports industry through the lens of developing a specific strategy to give you the best chance of landing the job you are after. Even if you aren't a list person, chances are you have a plan in the back of your mind laying out how to achieve a goal.

A higher-level strategy actively or passively influences how you search for a job in the sports industry. Everything from the college courses you enroll in, the organizations you sign up for, and the internships you take fits into a strategy of building up the right set of skills, constructing a network of contacts, creating a resume that employers, and polishing your interviewing skills.

Our guest on the WorkInSports Podcast is the Florida Panthers' Sam Doerr, who serves as the team's Chief Strategy Officer. Doerr's role is to search for strategic revenue opportunities and evaluate whether they make sense for the organization to adopt.

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Under Doerr's leadership, the Panthers pounced on the NCAA's movement to allow college athletes to profit from their name, image, and likeness (NIL) by creating the FLA Athlete program to expand their brand's reach. They signed an agreement with University of Miami quarterback D'Eriq King and offered NIL deals to every female student-athlete at Florida Atlantic University.

The sports industry is evolving quickly in the digital space, and Doerr is also evaluating non-fungible tokens (NFTs), artificial intelligence (AI), and paperless transactions, to name a few things. Not every new idea flooding the marketplace is worth pursuing, but each one gets a closer look than it may have received in the past. Catch the full episode of this WorkInSports Podcast as Doerr and WorkInSports VP of Content and Engaged Learning Brian Clapp discuss:

  • How Doerr analyzes and decides to capitalize on emerging market trends like NIL, NFTs, and esports.
  • How the Panthers utilize business analytics such as their predictive retention scoring model.
  • How much staying power does the current name, image, and likeness movement have.
  • How Doerr has moved from multiple franchises to land with the Panthers today.

Be sure to subscribe to the WorkInSports Podcast wherever you listen and catch more content on our YouTube channel!


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