Felisa Israel

The Future of Live Sports Production

Chad Twaro profile picture
by: Chad Twaro
Originally Published: March 02, 2022

Sports broadcasts are available in abundance. Whether using traditional cable or online streaming services, fans can access hundreds of broadcasts across several leagues worldwide. If you've ever considered a career working behind the scenes of live sports production or wondered how to get into sports broadcasting, this episode of the WorkInSports Podcast is for you.

Felisa Israel has brought live NBA basketball games to our screens for over 20 years, spending time with a few franchises before becoming NBA Entertainment’s Director of Live Programming and Entertainment. Israel eventually struck out on her own and started her live production company, 10 Fold Entertainment.

Israel’s company provides comprehensive live sports production services for the NBA and its members, but that is not the full extent of their reach. Under Israel, 10 Fold Entertainment has built partnerships with companies and brands like Bleacher Report, Major League Lacrosse, the Big East Conference, Nike, UCLA Anderson School of Management, and the University of Texas. In addition, they provide live services such as A/V technical production, social media management, fan experience, game operations, and staffing.

Israel joins VP of Content and Engaged Learning Brian Clapp, where they discuss:

•    Her time with the WNBA’s Phoenix Mercury during the league’s start
•    What makes a successful live sports production
•    Why she started 10 Fold Entertainment
•    What she looks for when hiring staff

Catch the full episode of the WorkInSports Podcast to hear more about Israel’s career journey. For more sports career advice, subscribe to the WorkInSports Podcast. Also, be sure to check out additional content on our YouTube channel and TikTok!


Sign In or Register to access all articles and insider tips for help in your job search.

Search for Sports Jobs

RELATED JOBS
Retail Sales Associate Golf
DICK'S Sporting Goods
Baileys Crossroads, VA

At DICKS Sporting Goods, we believe in how positively sports can change lives. On our team,...

Wrestling, Head Coach
Loudoun County Public Schools
Sterling, VA

Job Overview High school Dominion, Wrestling coaching position. Season runs Winter, November...

Baseball, JV Head Coach
Loudoun County Public Schools
Chantilly, VA

Job Overview High school Freedom, Baseball coaching position. Season runs Spring, February - May...

Customer Support Rep
Bright MLS
North Bethesda, MD

Home. It’s a word that holds a special place at Bright MLS. At its core, it’s shelter. But it’s...

Assistant Store Manager
Sun & Ski Sports
Falls Church, VA

OVERVIEW Established in 1980, Sun & Ski Sports calls an unexpected city home – Houston, Texas!...

Find a Job »

Find the Right Job Faster

Create Your FREE Account Today to Unlock Exclusive Career Tools
  • Get personalized job matches sent to your inbox every day
  • Connect directly with employers before your competition
  • Advance your career with expert advice on interviewing, salary negotiation, and more
iHire brandmark

We value your privacy